How to Maintain a Successful Blog When You’re Busy

September 30, 2015 Becky Schroeder

multitasking business man


To blog or not to blog. There is no question. If you're serious about digital agency marketing, you must blog.

If you want to generate more traffic to your insurance agency website, blog. When you blog consistently, you are updating your website with fresh content. Search engines love fresh content and reward websites that update regularly with higher rankings.

If you want to show your website visitors they can trust you, blog. You are an insurance expert. Blogging shares that expertise with people who are looking for insurance help or information.

If you're looking for content to share on your social media profiles, blog. Sharing content that is valuable can make a difference in audience engagement. Blogging also is a great source of content for your agency newsletter.

Many agencies that blog regularly are seeing better online lead generation. As long as there are search engines focused on providing relevant content to users, blogging will remain an important tool in the marketing toolbox.

A successful blog is a consistent blog. If you post sporadically, people will wonder why you bother at all. You will give the wrong impression. When people see consistency, they'll trust you more.

The most common excuse I hear to not blog consistently is I'm too busy. Are you too busy to do the most important thing for your website and agency you can do? The good news is maintaining a successful blog isn't hard. With a little bit of organization and forward thinking, it can be easy.

Write It Down
You may think there's only a certain amount of insurance topics you can write about. How to Save Money on Car Insurance But when you start to write down ideas, you'll discover that there are a lot more than you first realized. What to Do When You've Been in an Accident or Why is Insurance So Expensive? (Here are 10 ideas for October.)

When you write down ideas for blog posts, you don't have to worry about writer's block. You always have a topic to write about. Keep an open mind as you go about your daily tasks, and you will find blogging inspiration everywhere. You'll notice questions your clients often ask. You'll hear some news that affects your community. You'll have a great client story to share.

Don't think about it as giving away all your knowledge for free. All a prospect has to do is Google her question to find any number of websites with the information. If your website is not listed among them, you are missing a big opportunity. Think of it as showing your value so she contacts you for a quote instead of your competition.

Create a Schedule
A consistent blog doesn't mean you have to blog every day. It means you are adhering to a regular blog schedule. That can be once or twice a month or once a week. Create a schedule you are confident you can maintain without overwhelming yourself.

Use a calendar or spreadsheet to keep track of when your blog post will be published so it doesn't sneak up on you. You can even plan which topics you are going to cover when. Try to write a post at least a couple days before it is scheduled for publication. This will give you time to review and edit the post. Even better if you can knock out three or four posts at a time. Then you'll have several weeks' worth of blog posts ready, and you won't have to write a new one every week.

Schedule writing time on your calendar so it's blocked off. That way you won't schedule something else during writing time. Find a way to hold yourself accountable so you keep to your schedule.

Quality Matters
More than anything, for your blog to be successful, it must be useful. Content that doesn't answer a question or solve a problem is not useful. The more value you can provide, the more your website visitors will see you as someone who can help them. Make their lives easier, and they will trust you for a long time.

Don't Go It Alone
You don't have to do it all yourself. Many successful blogs have more than one author. Are there other people at your agency who can write and are willing to contribute? Enlist their help.

Do you have good referral relationships with people who might contribute an occasional post to your blog? You could reciprocate with an occasional post on their blog.

Inviting others contribute to your blog adds to the expertise and topics your blog can cover. This variety could be even more useful to your clients. Also, it takes some of the posting pressure off of you and exposes your agency to a larger audience.

Online Success Can Be Yours
It takes work to have a successful blog, but that doesn't mean it is difficult. With a little organization, forward thinking, and teamwork, you can maintain a successful blog even when you're busy.

Got a tip for blogging with a busy schedule? Leave it in the comments below.

About the Author

Becky Schroeder

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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