How to get people to not open your marketing emails

April 17, 2013

There are lots of blogs about making your emails stand out in a crowded inbox, which is important and you should read those blogs. There are not many that address what drives your customers crazy when it comes to email. Email is alive and well, but it does not come without its annoyances. Despite this, email continues to grow and has never been replaced. Also, because of it's low cost and high ROI, it's not going anywhere anytime soon.

There is one simple rule I ask folks to follow when they begin using email marketing as part of their marketing strategy - put yourself in your customer's shoes. What do you hate about marketing emails? Too many attachments? Too many emails in general? The time they are sent? What bothers you?

If you can identify what you love, or hate, about the marketing emails you receive, then you can tailor your agency's marketing emails to be more pleasing to your audience.

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