As the Internet evolves, so does the way insurance agents are marketing their agencies. With online video viewers reaching hundreds of millions on sites like YouTube and the ease of including videos on websites and blogs, more and more savvy insurance marketers are making the most of a new way of interacting with potential clients and customers.
WHY create a video
Visual - Videos make a personal and emotional connection that can easily be lost in a textual environment.
On Demand - Unlike the traditional sales pitch, online video is available anytime, 24/7.
Magnet - Video can give a website a WOW factor that keeps your visitors on your site longer.
HOW to create a video
The perception of video now is more personal than it was years ago. It doesn't have to be the best quality as long as it delivers the message effectively. With only a nominal investment in a video recording device, you could be on the path to creating your online video library.
Editing your video
- Windows Movie Maker is free video editing software included with the Windows Vista and 7 operating systems. A step-by-step instructional video for Movie Maker can be found at http://www.youtube.com/watch?v=JZXK68NS7gU
- YouTube recently added a new online editor for videos posted on their site. YouTube user, Rewboss, demonstrates the new features at http://www.youtube.com/watch?v=4YsQ6f125GY
- Camtasia, produced by TechSmith, can be used to record on-screen videos. This software, priced at around $300, gives the video producer several tools at their fingertips to create easy-to-follow online demonstrations.
PROMOTING your video
Once your video is produced, it's time to show off your new video. While there are literally hundreds of internet sites you can post your video on, below is a good place to start. To your online traffic, be sure to include a link back to your website from other sites.
Website - Adding video to any page on an Insurance Website Builder site is easy. Check out our online How-To video.
Blog - Most blogging sites will let you embed a YouTube video. To maximize your exposure, be sure include text about the video.
YouTube - Sign up for a free YouTube channel to upload an unlimited amount of videos. YouTube videos can be no more than 10 minutes in length; however, by creating a playlist, you can link to part 2, 3 and so on of a video. BeforeandAfterTV published a great video on How to Upload a YouTube Video.
Facebook - If you haven't created a Facebook page for your agency yet, we highly recommend you do. It is a great way to connect to current customers and brand your agency with new prospects. Linking to a video on Facebook is simple and viewable by anyone that Likes your Page.
Twitter - Post a link to your video on your Twitter account. If you aren't familiar with Twitter, check out the blog post Twitter 101 for Insurance Agents.
About the Author
AnMarie Bozick, CIC, manages ITC’s rating products, including TurboRater and TurboRater for Websites. She has more than 20 years of property and casualty insurance experience, including owning her own agency and serving as president of the Alliance of Insurance Agents of Texas. She joined ITC in 2008.More Content by AnMarie Bozick, CIC