How to Choose an Effective Domain Name for Your Insurance Website

February 3, 2014

In this day and age, a strong web presence is essential to stay relevant in a highly competitive market and to appear legitimate in the eyes of the consumer.

So, you have taken the first step and decided to get your own insurance agency website.

One of the first decisions you will need to make in building a website is your domain name. Your domain name is the address you will give to clients that they will then enter into their browsers to visit your website. It will appear on all of your marketing materials.

Deciding a domain name can get tricky as many of the obvious and simple domains have long been snatched up in today's competitive rush to grab a piece of the internet. You will need to keep one domain for a long time because traffic that accrues over time directly influences your search engine visibility.

Here are a few tips for how to choose an effective domain name for your insurance website.

Make it relevant

Your domain name needs to be associated with your agency name or products you sell. Consider that if you sold bananas, you wouldn't get any customers with a domain like, would you? Think of about five main keywords that could work. These might consist of your agency name, your location, what line of product you mainly sell, etc. You can even brainstorm different combinations.

Check out these examples from ITC Customers.

Neighborhood Insurance Agency:

Austin, Texas based Royal Financial Group, Inc:

Capitol Risk Management Group:

Keep it simple

If your domain is difficult to spell, too long or is not easy to remember, you run the risk of losing the customer. For example, is too much. Customers will get tired of typing before they even get to auto, and what are the chances they'll spell Massachusetts correctly the first time? So what do you do?

Consider shorter versions.
It's ok to truncate a domain. Try various combinations to see what is easiest to read and remember. For example:,, or even are all better solutions.

Make it unique

Avoid using domain names that sound similar to established, better known websites. You don't want to drive traffic to other sites, instead of yours. Also, you want to further build and enrich your own unique branding, not piggy- back off of another. You want to separate yourself from the crowd, not become just another face in it.

With a clean, simple, appropriate domain, you can effectively build your brand, drive traffic to your site and establish a strong web presence.

Previous Article
Why Standardized Processes are Important for Insurance Agencies
Why Standardized Processes are Important for Insurance Agencies

Successful independent insurance agencies rely on documented, standardized processes to complete any workflow.

Next Article
February AgencyBuzz Academy Calendar

Would you like to join us to learn more about AgencyBuzz? Here are our upcoming AgencyBuzz Academy topics f...