Building relationships is essential to social media success. Because Twitter is a faster-paced social network, your approach to relationships on build through Twitter needs to be more thoughtful and purposeful.
The best way to build relationships on Twitter is to be personal. If all you post is links, if you never engage or start a conversation, you are not being personable. Why do your clients do business with you when they can get insurance on their own from a gecko? Because they like you. Because they trust you.
Twitter allows you to open up and share more than your business-oriented self. It creates an emotional connection with your audience. When you share personal information, your followers get to know you beyond "Bob sells insurance." If everything you share on Twitter is business oriented, your feed would be little more than cold and robotic.
There is a fine line between sharing and oversharing though. If you'd like to start being personal on Twitter without sharing every minutiae of your life, here are nine tips for you.
Social media is a two-way channel. When people are nice enough to follow or retweet your posts, acknowledge it with a thank you and pay it forward.
2. Recommendations and opinions
You could recommend other people to follow. For example, if you have a strategic partnership with a real estate agent, he or she would make a great recommendation.
If you're a big fan of a local restaurant, share your favorite menu items. Share your likes and dislikes, like if you prefer one airline over another.
You may choose to share your political or religious beliefs. Keep in mind that it might alienate some of your followers. When deciding which of your beliefs, opinions, etc. to tweet about, post only what you would share in person in a mixed setting like a networking event or trade show.
3. Emotional experiences
Emotions can be shared occasionally and still have a big impact on your Twitter relationships. Maybe you would rather be at a game instead of doing yard work. I bet you have more than one follower that could commiserate with that sentiment. Don't forget to share the good too.
4. Personal interviews
When you're interviewed by a local news outlet or another blogger, share that link. It is a tremendous way to show your expertise and build credibility.
5. Hobbies and projects
A great way to get personal on Twitter without being too personal is to share your interests, hobbies or projects outside the office. Do you do a lot of DIY projects around your house? Do you run marathons? ITC President Laird Rixford is a licensed pilot so he will tweet about flying from time to time.
6. Events, TV shows and movies
Live tweeting during a popular TV show or event like the Super Bowl or Academy Awards is a great way to share that personal side of you without oversharing. When you use hashtags, you'll be able to participate in a conversation and engage with other people who may not be following you yet.
Visuals can be extremely powerful as we have seen with the rise in popularity of Vine and Pinterest. Photos and videos can quickly create a connection between you and your Twitter followers.
8. Inspirational quotes and statistics
People like to share quotes and statistics. These tweets can become some of your most engaging posts through retweeting, and they make great conversation starters.
We learn about different causes through social media as our friends post links and talk about what causes they support. If you have a cause you're passionate about, tweet about it and help spread the word for your favorite cause.
About the Author
As vice president of marketing, Becky Schroeder oversees ITC’s growth through marketing and drives the overall marketing strategy for the company and its products. Her specialties include advertising, social media, email marketing, content marketing and public relations. Becky has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.Follow on Twitter More Content by Becky Schroeder