Search engine optimization is constantly changing and evolving. But, its core principles remain steady. In this blog, I will provide the most fundamental principles search engines use in evaluating websites, as explained with GIFs.
Relevant content wins.
You need content that is informative, helpful and will attract links. Try these content ideas on your agency's web pages.
Create page titles.
Titles, meta descriptions, ALT attributes, H1 tags and URLs are still important. Include targeted and relevant keywords when creating them.
Submit your sitemap to Google and Bing.
A sitemap is vital for good SEO. Search engines use this outline of your website as a map to crawl and index the pages that make up your site.
Try to obtain backlinks.
Links are still important, but not just any link. Be sure the website is a quality, non-spammy site. If you are creating worthwhile content, these should be fairly easy to obtain.
User experience impacts search results.
User experience plays a pretty substantial role in how well your website performs with search engines. For example, these signals include how long someone spends on your website or how easy it is to navigate. How long your website takes to fully load is another factor. And, even reviews count.
More than 50 percent of search traffic is generated on a mobile device. This is a statistic you can’t afford to ignore. Mobile matters to consumers, so it should matter to your insurance website.
Fifty-five percent of US teens and 41 percent of adults use voice search. Meanwhile, 20 percent of all mobile searches are voice searches.
SEO is not something you can do once and then be finished. It is an ongoing, fluid science. Every business owner would love to find the magic bullet that makes SEO quick and easy. Although SEO can be complex and time consuming, it is worth it if you have the patience and the desire to make your website something your competitors envy.
About the AuthorMore Content by Stephanie Ewen