Instagram made headlines when Facebook purchased it for $1 billion almost four years ago. It was the largest acquisition Facebook had made up until that time. Plus, it signified a focus on visual content by consumers and social networks.
Instagram is still one of the most popular social media platforms today. Unlike Twitter and Facebook, Instagram's focus is exclusively images and short videos. As of September 2015, the photo sharing app had more than 400 million users, which beats out Twitter.
It's a pretty awesome network. It allows you to share your life through pictures and videos. And unlike Facebook and Twitter, it has many filter options which make it a fun and creative process.
What does this mean for your insurance agency? It means there is marketing potential in Instagram that you're missing out on. They've also made it even easier for you to manage multiple accounts now. So, if you're ready to take on a new social media platform, Instagram is your best option.
Since Instagram requires fewer words and more images, it can be harder to figure out how your agency can use the app. If this is you, you're in luck.
Here are some tips on how you can use Instagram to market your agency.
Make the Most of Your Profile
Your insurance agency's profile may be a small part of your Instagram page, but it matters.
Your profile should include your agency's name, username, profile picture, location, bio and website. Pretty much all the information followers need to know to find your agency.
Since words are scarce on Instagram, use this space to your advantage. Make sure all the content in your profile is correct and specific to your agency. Also, update it as much as you want. This is especially true when it comes to linking to new blog posts. Since IG doesn't allow any clickable links anywhere but on your profile, update this space often to help drive traffic back to your website.
It may be a new social media avenue for you, but one thing remains the same. Good visual content is a must.
It's important that you post interesting pictures, graphics and videos.
Try these types of posts:
- Candid photos of employees
- Cool things happening inside or outside of your office
- Pictures from events you attend or sponsor
- Product-centric photos that represent your lines of business
- Customer-centric photos
- Relevant quotes, memes or GIFs
- Short videos answering frequently asked questions
- The key to getting and keeping Instagram followers is posting images that evoke emotion. You want to engage with your followers and humanize your agency.
Instagram is the perfect social media platform to do that. Just remember you don't have to be so serious on Instagram. Show your personality, be playful and have fun.
I love hashtags. It's no secret. Hashtags allow you to group your posts and take advantage of what's currently trending on social media. They also allow you to easily search for updates on a subject and can help generate buzz. They also make it easy for people to find you if you use popular hashtags.
Since visual content is the main focus of Instagram, you want your images or videos to do most of the talking for you. When you write your captions, hashtags are the perfect way to extend your reach and add relevance.
Here are some easy hashtags and scenarios you can start using today on Instagram. They also can serve as inspiration and help you post regularly.
- #MotivationMonday is a great hashtag to accompany a quote graphic.
- If you post an image or video from a local event, be sure to hashtag the city and/or state for more exposure. For instance, #Dallas or #DallasTX.
- Use #tbt or #ThrowbackThursday when posting an image of a past event or agency memory.
- If you'd rather post this on a Friday, use #FBF or #FlashbackFriday.
- Speaking of Fridays, #FunFactFriday is a great way to educate your followers with an FAQ video.
- Share on Facebook and Twitter, Too
You can connect Instagram to your Facebook and Twitter profiles for easy cross-posting. From Instagram you can select whether you would like your post shared on these platforms as well.
Instagram is a social media powerhouse. You can capitalize on its popularity by adding it to your agency marketing plan. Use these tips above to help you claim your stake (and followers) on IG.