There are many websites that provide a free local listing to businesses. These sites present an excellent way to get local search traffic to your website and your agency. To get the maximum benefit from these local listings, optimize your profile. Doing so will help you to achieve the maximum benefit and obtain preferable rankings with search engines.
Category: Make sure to categorize your agency correctly. For instance, you can select up to 5 categories for Google Places. You can use these categories to specify the line of business you write. For example: 'Auto Insurance Agency' or 'Home Insurance Agency'.
Use Keywords in Agency Name: Including keywords in your agency's name can improve your ranking when searches are looking for your services. For example: 'XYZ Auto Insurance' or 'XYZ Commercial Insurance'. However, avoid using too many keywords in your agency name as that could hurt your ranking.
Reviews and Rankings: Encourage your customers to submit reviews on your profiles. Good reviews and ratings can play a significant role in rankings on local searches.
Complete Profile: Be sure to complete your profiles in their entirety. Before you begin, create a well-written description of your agency that includes your value propositions and keywords. Many profiles also allow you to upload a picture. Be sure your picture is consistent among all of the profiles.
Google Places http://www.google.com/local/add/businessCenter
Yahoo Local http://listings.local.yahoo.com/
Bing Local https://ssl.bing.com/listings/ListingCenter.aspx
About the Author
AnMarie Bozick, CIC, manages ITC’s rating products, including TurboRater and TurboRater for Websites. She has more than 20 years of property and casualty insurance experience, including owning her own agency and serving as president of the Alliance of Insurance Agents of Texas. She joined ITC in 2008.More Content by AnMarie Bozick, CIC