Generating Insurance Leads Through Your Chamber of Commerce Membership

November 1, 2012 Becky Schroeder

There are perks to being a member of your local chamber of commerce. For one, research has shown that a majority of consumers prefer to work with businesses who are chamber members.

Besides the prestige of being a chamber member, many small business owners, including insurance agents, join their local chamber of commerce to network and get leads.

Want to make the most out of your membership? Here's how you can generate leads by being a member of your chamber of commerce:

Get added to the chamber's website. Chambers of commerce have an online directory of their members. For a nominal fee (sometimes for free), you can add your agency's information, including website, to the chamber's directory. This gets your name out there as well as helps with SEO. You might even be able to use your profile to post promotions and announcements. Ask your chamber what your options are for being included in the directory.

Provide content. If you are blogging, you have content to share. Chambers, like many businesses who are focused on online marketing these days, are always looking for well-written content. So provide some of yours to your chamber so they can put it in a newsletter or on their website (with links back to your website naturally).

Share your news. More than likely your chamber shares member news and events on its website and probably through a newsletter. Hired a new employee? Won an award or helping a local charity by sponsoring an event? Share it with your chamber so they can share it with all members.

Host events. Sometimes the events may be more social in nature than professional. The point is that you'll be networking and building relationships with potential customers or referrals. Where's the drawback in that?

Present important insurance topics. Ask your chamber to be a speaker at an event. You have extensive knowledge about an industry most consumers only barely understand. Pick some topics that you can speak on for 30 minutes or so, and be sure to include your agency's value proposition. The chamber will appreciate the educational information, and you get to discuss your agency with a receptive audience.

How are you getting leads from your chamber membership?

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About the Author

Becky Schroeder

As vice president of marketing, Becky Schroeder oversees ITC’s growth through marketing and drives the overall marketing strategy for the company and its products. Her specialties include advertising, social media, email marketing, content marketing and public relations. Becky has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their two daughters.

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