For the past two decades, improving your insurance agency’s search visibility meant one thing: Getting your website to the first page of the search results.
But, times are changing.
Search has evolved to match the needs and demands of on-the-go consumers. The rise of smartphones and proliferation of voice search have made searching the web a more personalized activity.
These searches don’t always lead to a page with 10 listings on it anymore.
It’s imperative that you prepare your agency marketing strategy for this new era of search. Otherwise, you risk missing out on a big piece of the pie.
But what should you do to adapt? My upcoming Masters of Marketing presentation, Future Proofing Your Agency’s Search Visibility, will take a deeper dive into just that.
Attendees will learn:
• How to marry user intent with search queries
• What an answer-based strategy can do to your search marketing
• Where you should focus your search marketing attention
• Which KPIs best reflect the growing search ecosystem
• Why these shifts in the search landscape represent the start of a new era in marketing
Join me at 12:00 PM on Thursday, April 20th to learn more.
About the Author
Dylan Brooks helps ITC clients improve the visibility of their agency websites, working directly with them to improve their search engine rankings. Dylan has a bachelor’s degree in communication from the University of Miami, and he is pursuing a masters in business administration from Southern Methodist University. Dylan has extensive experience with writing, strategy and marketing analytics. In his spare time, Dylan enjoys cooking, watching football, and spending time outdoors in and around Dallas.Follow on Google Plus Follow on Twitter More Content by Dylan Brooks