Most marketers will tell you that Facebook, when used effectively, is an important piece to your marketing puzzle. We've given you 5 reasons why you should have a Facebook page for your business and given you strategies behind gaining followers and engaging with them, but none of that will help you if you don't already have a page set up. Here are the steps in creating a Facebook page for you agency.
1. You need a personal Facebook account
Facebook is set up in a way that you need a personal Facebook account to link to a business page. It is very easy to create a personal Facebook page. Just go to Facebook and click 'Sign Up.' You will be asked for some basic information, like first and last name, email, birthday and gender. After you complete that, Facebook recommends that you find some friends, fill out some additional personal information and add a profile picture, none of which is actually required. Facebook will ask you to verify your account via the email you used to sign up, but after that, you are finished.
2. Build your business page
Now you want to go to Facebook for Business. Click 'Start Here' to be sent to an overview page about your future business page. Now, look for 'Create a Page' to get started. First, you select what kind of business you are. For an insurance agency, select 'Local Business or Place.'
Once selected, you will be asked for some basic information about your local business or place.
The first field is the most important here, as it asks what category your business is. Select 'Local Business.' Then proceed to fill out the remaining fields and agree to their Terms. Now Facebook will ask you to provide additional information about your business.
For categories, use 'Insurance Agent' and 'Insurance Broker,' as those are the only insurance-related categories available. Then add a short description about your agency and the URL to your website. Finally, answer the two questions below with a 'Yes.' Then click 'Save Info' to move on. The following three sections are pretty self explanatory. You can add a photo of yourself or your agency logo. If you are a small agency, we encourage you to use your photo as it is much more personable and establishes a connection between you and your followers. Then, you have the option add your new business page to your favorites bar and sign up for advertising. Of course Facebook wants you to advertise with them, but you can just skip that page and move on.
3. Your page is done. What now?
There are a few things we recommend that you do at this point. First, you want to update your cover image. You might use an image of your office, your city or something related to your agency. Then, you will want to add a couple admins to the page in case someone leaves the agency, and they were the only admin. That way someone in the agency will always have access to the account. You can do this by clicking 'Edit Page' at the top, and then selecting 'Manage Admin Roles.' The person you want to add has to have liked your page already. Enter in the email address that they use to log in to their personal Facebook account, select their role, and hit save.
And that's it! It might seem like a time consuming process, but it really is quite simple. Here are a few finished pages that you can take a look at.
Alexander and Strunk Inc
Alliance Insurance Group
About the Author
Phillip Long serves as the primary contact point for all of ITC's search engine optimization clients. As the internet marketing product manager, he coaches and guides insurance agents throughout the SEO program, ensuring they progress smoothly. Phillip's specialties include conceptualizing marketing campaigns, SEO, and customer service. He has a bachelor’s degree in interdisciplinary studies from the University of Texas at Arlington with a focus in management and communication.Follow on Twitter More Content by Phillip Long