When building an insurance agency website, there are several things you want to consider in order to get the best site for you. You have to think about the cost, the design, the time frame and much more. Because of this, an insurance website template could prove to be the best option for your agency. But, before you get started, you should ask yourself these simple questions to ensure that you pick the best design for your agency.
What Type of Website Do I Need?
The first step is determining the type of website you want to build. You'll want to keep in mind how many lines of business you have, your agency size and the overall branding of your agency.
Does your agency cater to life and health, P & C or a non-traditional line of coverage? Is your agency large or is it small and local? Is your branding more playful, business-like or modern? Having a clear understanding of these aspects will help you pick a template design.
A good thing about Insurance Website Builder is that each template in our gallery can be molded to suit your needs. For example, if you see a template that features life and health buttons, but you don't offer life and health, we can modify the buttons to better fit your agency.
The layout determines the structure of your website. While we can customize every template into a version that suits your needs, it's also important to consider the current placement of certain items. Elements like slideshows, buttons, forms and content can be more work to modify and could incur additional charges and prolong the process. Instead, choose a template with a layout that already works and won't require many changes.
You also want to think about the placement of your navigation menu and decide which elements you want to stand out. For instance, if you want to drive people to fill out a quote form, make your call to action buttons more prominent. If your agency is trying to capture lead information, your contact forms should stand out more.
Do I Need to Have Custom Changes Made?
Visual changes to a website template like colors, fonts and graphics are sometimes necessary to keep in line with your agency's branding. However, adding things like widgets, videos and feeds can sometimes be excessive. While they are cool features to have on your website, they can also slow down the download speed of your site and affect your traffic. Plus, your website may evolve over time and you will discover which elements work best with your customers.
Once you've asked yourself these questions and narrowed down your template choices, consider involving other employees within your agency. They can help you gain more perspective on what will work best. Also, involving them will make them feel like they are a part of the process.
When it comes to choosing the right insurance website design, getting it right the first time is important. By asking yourself these questions, you can save time, money and effort.
Are you interested in building a new website for your agency? We're here to help. Check out our template gallery or contact us to get started.