Let’s focus on three very important stages for gaining new customers. They are search engine optimization, marketing automation and website content. These three work great together to pull in new customers, meet their needs, and keep them coming back.
But, if you drop the ball in any of these phases, you may find yourself driving customers away.
Bringing people to a website is no small feat. SEO and marketing need patience and consistency. Content requires creativity and awareness to meet customer’s needs at a glance. Ultimately, the goal should be to deliver convenience and availability.
Here are a few ways you can fail to deliver.
Search Engine Floptimization
Sometimes SEO tactics can go a tad overboard. Websites can end up only targeting search engines rather than customers. Don’t forget to target the customers. Simple as that.
When dealing with a prospect or customer, do not flood their inboxes with a stream of careless emails. Pay attention to your automated marketing. Make sure it is thoughtful, pointed, and relevant. Know your audience and treat their inbox how you want yours to be treated.
Lost at See
Once all that SEO and marketing has paid off, don’t let the customer down when they arrive at your website. Make sure consumers have a call to action or a clear path to follow. People will spend mere moments seeing if your website meets their needs. So be catchy, be brief, and be honest.
There are a lot of moving parts when it comes to a website and the business it represents. Methods for SEO, marketing and content are a few aspects you can control. These are also things you can test and track yourself. Check your SEO analytics. Add yourself to your automated marketing campaigns. Look at your website with fresh eyes.
Don’t get so focused on gaining new customers and new business that you neglect existing ones. With all the time it takes to earn a customer, don’t lose them in a matter of minutes.
Need help making your insurance website visible to online customers? Contact us today for a free consultation.
About the Author
Having always been a computer nerd, Kirsten Thornton works on the HTML and CSS that drives Insurance Website Builder websites. Before joining ITC in 2010, Kirsten had the unique experience of attending Loyola University in New Orleans when Hurricane Katrina hit. The storm left the school with costly repairs and lower attendance so she switched majors to graphic design when computer science got cut. Kirsten balances a mixture of back-end coding, front-end designing, New Orleans culture, and Texas pride.More Content by Kirsten Thornton