I get asked all the time 'what's the one thing you can recommend to me to improve my email marketing campaigns?' The answer is different based on the type of campaigns you're producing and the outcome you're looking for. There are, however, a few tips I can share with you to help you get better results regardless of the campaign you're working on.
Data Maintenance: Your contact data is like gold. The better records your keep and the more information you're able to capture, the more accurately you are able to segment, target, and find the right recipients for your campaigns. The time it takes to maintain your contacts and keep your data organized is an investment in your business. I cannot stress enough the importance of keeping your contacts up to date and well organized.
Follow Up: When going over your email statistics, if you see several people who clicked through your call to action but didn't fill out your quote/newsletter/other form, follow up with them. Send them an email and ask what questions you can answer or how you can help them.
Create a Landing Page: Having a landing page specific to your campaign has been proven to improve conversion rates. Design your landing page to match the colors and theme of your campaign. This will also help you track how traffic is coming to your site and agency.
Don't Use Too Many Images: Using too many images in an email can cause a myriad of problems. For starters, you could be marked as spam. The larger your image files are, the more closely an email client will be looking at the email you've sent to their servers. If it's too large, they will most likely flag it as spam.
You can also trap important information in images. Some people use just one large image in an email and those who cannot view images, or are on a mobile phone, cannot see the image and therefore have no idea what your email says. Always put important information in both print and image form in your emails.
These are just a few tips you can use to improve your email marketing for your agency. For more information on email marketing tips, check out my other blogs or give us a call at 800-383-3482.