Let me guess. You already have your entire content calendar filled out for August. Every tweet, blog, and newsletter laid out in a sensible posting schedule.
There's only one reason you're reading this blog post. It's to assure yourself you've covered every possible August topic.
No? You haven't touched your agency's blog or newsletter all summer? (Or longer?) Well, you'd better keep reading then.
1. Back to Blogging
Have you taken a break or extended summer vacation from your insurance website's blog? Well, it's time to get back into the groove. The kids are going back to school, and it's time for you to get back to blogging.
There are many benefits to blogging on your insurance agency website. Not sure where to start? Browse through our past 10 content ideas posts. Or, take a look at our 750th blog post for an easy primer on best blogging practices.
2. Back to School
Many families gear up for back to school in August. It's inescapable walking into any store this time of year. So, why not write up a great community-centric post covering this timely topic?
There's a variety of directions you can take. Back to school shopping is an obvious route. Maybe there are some local school supply donation drives. Traffic patterns can also change as everyone adjusts to new schedules.
3. What You Need to File a Claim
This topic covers one of the most basic questions in insurance. Everyone at some point has wondered how to file a claim. This type of post serves as a resource to people who don't understand insurance as well as you do. Plus, it an serve as evergreen content bringing traffic to your blog for years to come.
Remember, informative blog posts make your insurance website a one-stop shop for online consumers. Whether they want a quote or have a basic question, they'll know to look to you for the answer.
4. One Last Hurrah
August signals the end of summertime and the end of the season. So, it's time to encourage readers to do those things they've been putting off all summer. Not just the boring things like ripping out the flower bed or getting that oil change.
Encourage them to take advantage of the last of the hot weather. Go to that swimming hole they've been meaning to visit. See a movie that's almost out of theaters. Check things off their summer bucket list.
5. Save on Your Premium
Show me a consumer who doesn't want to save money on his bills, and I'll show you a liar. Everyone can enjoy reading about this topic. Plus, this topic is a great example of an evergreen blog post. No matter the season, folks want to know how to lower their monthly premiums.
6. Keeping Your Home Cool
Let's face it. Everyone wants to stay cool in the summer. It's more comfortable and good for the pocketbook. Target your homeowner clients, even those living in apartments, with this post.
Do some online research and think of some ways to keep your home cool in the dead of summer. Slap on a fun, catchy title, and you've got yourself one more blog for August.
7. August Home Maintenance Calendar
It's a good idea for homeowners to have a maintenance calendar that changes by season. In the summer, for example, it's common to water your foundation. It's also common for air conditioners to need servicing or repairs.
8. When to Reevaluate Coverage
Many insurance customers have a set-it-and-forget-it mindset. They don't realize they need to adjust coverage at some point. Certain life events, such as getting married, are times to reevaluate their coverage level. Remind them in your newsletter or in a blog post to call you after these events.
9. Start a Series
Here's a fun exercise. Do you ever think of a blog topic that is too complex or too broad to fit one blog post? Or, are there ongoing developments in the industry you want to track?
Start a series of blog posts that all cover the same subject. Be sure to link to the previous and next posts in your series as you publish them. Or, use a single blog tag so it's easy to find the whole series.
Splitting up information into bite-sized, shorter blog posts helps readers understand difficult concepts.
10. Backyard Safety Checklist
As an insurance agent, you know all about safety hazards. Some are even lurking in your own backyard. But do your readers?
Backyard recreation equipment like swimming pools and trampolines can pose safety hazards. Others could be lawn mowers or pest control chemicals. Make sure your readers know about important safety precautions about these.
What topics do you like to write about on your blog or in your newsletter? Let us know in the comments below!
About the Author
Emily Nguyen supports the implementation of ITC’s marketing efforts, including producing product newsletters and other customer communications, managing multiple social media profiles, and writing and reviewing content. She has a bachelor’s degree in public relations from Texas Tech University. Emily enjoys social media, exploring Dallas-Fort Worth, and spending time with her husband and their dog.More Content by Emily Nguyen