Avoid March Madness with These 10 Content Ideas for Your Insurance Website

February 26, 2016

10 Content Ideas for Insurance Agency Websites in March


In March, the days begin to get a little longer. For some parts of the country, the weather starts to warm just enough that you know spring is on the horizon.

It's the perfect time of the year to spend more time out than cooped up at your desk.

Need to write some content, but you're staring out the window longingly at pretty weather?

Speed up the writing process by using one of these content ideas that are perfect for March. You can use any of these ideas on your insurance website, newsletter or social media.

1. Spring Cleaning Tips

Spring cleaning is a ritual for many of us. It's the time we put away our winter clothes and rid our houses of items we no longer want. It's also a time for deep cleaning. If you have some spring cleaning tips or hacks, share them with your prospects and clients.

2. Lawn Maintenance

It's important not to forget the outside of your home, too. Temps are slightly warmer in March. So, it's a good time to take inventory of potential landscape changes. Share some cool ideas you have come across on Pinterest or elsewhere on the Internet. It's a great opportunity to share more information about home insurance. For example, why they need to do a thorough check of the exterior of their homes.

3. National Potato Chip Day (March 14)

Potato chips are delicious. Everyone has their favorite flavor. Celebrate this fun (and weird) holiday on social media. Create a poll on Facebook and/or Twitter. Ask your followers about their favorite potato chips flavor.

4. Tornado Prep

With the warmer weather comes the inevitable tornado season. Do you live in a tornado-prone area? Share tips with to your clients on how they can prepare for the upcoming season. This could include how to make a home emergency kit or how to take cover if a tornado occurs.

5. Flood Coverage

Many of us get home insurance, but don't really know the details of what's covered. This especially true when it comes to floods since they usually require separate policies. Advise your clients on which natural disasters are included in standard policies and which might need a separate policy, like a flood.

6. St. Patrick's Day (March 17)

This holiday is widely celebrated with parades, beer and everything green. Many cities have several events lined up for St. Patty's Day. Provide a list of local events to your prospects and clients so they can enjoy the activities, too.

7. Outdoor Fitness Ideas

March is a great time to get back to those outdoor activities. Do you love to bike, run or rollerblade? Write about your favorite trails so your clients can enjoy the scenery while improving their health.

8. Customer Story

Everyone has a story. Your agency specializes in helping people in times of crisis. Choose one of your favorite stories and blog about it on your insurance agency website. This story will demonstrate to your website visitors that you don't just talk about providing good service. You actually provide good service. Make sure you check with your client before you publish the story.

9. Make Your Own Holiday Day (March 26)

'If you could make your own holiday, what would it be?' This is a great question to pose on social media in celebration of this quirky day. Another good idea is to ask your employees to answer the question themselves. Pick your favorite and make a Facebook post. Share pictures of your office celebrating its own holiday.

10. Sports Vehicle Coverage

For owners of sporting vehicles, warmer weather means it's time to break out the toys. Whether it's a boat, ATV or an RV, it's important your clients know how to insure these investments. Let your clients know which policies your agency writes.

Hopefully these 10 ideas will help you avoid the madness and get started on your content needs for March.

Got another topic idea? Share it in the comments below.

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