Anatomy of a Social Consumer [Infographic]

May 2, 2012 Becky Schroeder

58% of consumers connect with brands on social media because they are a customer. When one follower shares information about you or something you've posted or written on social media, on average 77 people are reached. This can have a profound impact on increasing your agency's awareness. This infographic has more information and stats on how consumers are interacting with brands on social media.



About the Author

Becky Schroeder

As vice president of marketing, Becky Schroeder oversees ITC’s growth through marketing and drives the overall marketing strategy for the company and its products. Her specialties include advertising, social media, email marketing, content marketing and public relations. Becky has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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