Anatomy of a Social Consumer [Infographic]

May 2, 2012 Becky Schroeder

58% of consumers connect with brands on social media because they are a customer. When one follower shares information about you or something you've posted or written on social media, on average 77 people are reached. This can have a profound impact on increasing your agency's awareness. This infographic has more information and stats on how consumers are interacting with brands on social media.


About the Author

Becky Schroeder

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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