Agents Marketing with Online Video

June 21, 2010 AnMarie Bozick, CIC

As the Internet evolves, so does the way insurance agents are marketing their agencies. With online video viewers reaching hundreds of millions on sites like YouTube and the ease of including videos on websites and blogs, more and more savvy insurance marketers are making the most of a new way of interacting with potential clients and customers.

WHY do agents use online video?

To interact with their customers and prospects. Videos have a visual component that can make a personal and emotional connection that can easily be lost in a textual environment. Unlike the traditional sales pitch, online video is available anytime, 24/7. It also gives a website the WOW factor to keep your visitors on your site longer.

Learn more about incorporating videos into your marketing plan.

Here are a few examples of our website customers using videos:

To Introduce the Agency

All About Insurance in Fort Worth, TX uses video on the
home page of their website as a way to introduce and explain their agency's philosophy.

Display Customer Testimonials

Chris Beeler from Beeler Insurance posted a testimony from a customer who experienced great claim's service after a house fire on Christmas eve.


Greg Marcyniuk of Heritage Insurance posted a video on his blog that explains how his agency can help customers save on their insurance and still get great service.


We use videos to demonstrate to our customers how easily they can edit content, add images and videos, create links and so on with the website dashboard in Insurance Website Builder.

Agents use videos to educate customers on coverages and policy options.

Personalizing the Agency

Empower Insurance Group gets online visitors to laugh by showing their employees demonstrate How To Get Their Turkey On!


About the Author

AnMarie Bozick, CIC

AnMarie Bozick, CIC, manages ITC’s rating products, including TurboRater and TurboRater for Websites. She has more than 20 years of property and casualty insurance experience, including owning her own agency and serving as president of the Alliance of Insurance Agents of Texas. She joined ITC in 2008.

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