AgencyBuzz, Creating More Buzz for Your Agency in 2012

December 28, 2012 Laird Rixford

The AgencyBuzz online marketing system saw some phenomenal new features get released in 2012. These features are helping AgencyBuzz become the central online marketing tool for agents nationwide. Let's take a look at the great features that were added to AgencyBuzz in 2012 and what you have to look forward to in 2013.

Updated Mailing Statistics
The statistics for mailings and events have been updated to display quick glance graphs and calculated metrics for open rate, click through rate, unique open rate, unique click through rate, bounce rate and unsubscribe rate. All pretty numbers for your inner marketing guru to review and identify areas of your email marketing that are working and areas that should be changed or adjusted.

Predictive Sending
We are creatures of habit. We eat the same favorite food in our favorite booth in our favorite restaurant. This also applies to when we open and read our email. We have a favorite time of the day that we open our inbox and clean it up. AgencyBuzz analyzes this behavior and determines the best time to send an email to your contacts. For example, a customer of yours might open his inbox every day at 9 a.m. when he gets to the office. AgencyBuzz recognizes this behavior and will start sending your email to this contact 5 minutes to 9 a.m. thus insuring that your message is at the top of his list when he opens his inbox. These metrics are collected and refined for each individual contact over multiple mailings.

Since introducing this feature we have seen a 21% increase in the open rate of mailings sent by AgencyBuzz.

A/B Performance Mailings (aka Split Test)
Our A/B performance mailing allows you to compare the effectiveness of two or more versions of the same email to determine which version has a better response or conversion rate. This has been implemented before in other systems; however, what makes AgencyBuzz unique is that once a winner has been determined based upon open rate or click through rate the system will send the remaining un-contacted recipients the highest performing mailing. No more having to go back in and start the winner.

AgencyBuzz provides scores for your leads so you can more accurately determine a lead's temperature, whether hot, warm or cold. This score is based on several factors: How long since the prospect was entered into the system without converting to a client? Is a prospect opening your emails? Is a prospect clicking in an email? Have you entered any notes in the prospect's record, for example if they visited the office or called?

In addition to this score, AgencyBuzz provides a trend direction that signals which customers are trending and to which direction they are leaning.

Social Media Application
Now you can manage multiple social media profiles from within AgencyBuzz. Through this application you are able to do the following:
  • Post to your Facebook, Twitter, and LinkedIn account simultaneously or individually
  • View the news feeds for multiple accounts
  • Set up alerts and monitoring for engagement of your social media accounts
  • Schedule posts in advance and edit a post after it has been scheduled
  • Set up automatic responses to different types of engagement
  • View Twitter lists for easier tracking and responding to tweets
  • Engage followers by responding to mentions and comments within the system
  • Share insurance-related posts from the built-in content library, which is updated monthly
Automated Telephone Alerts
AgencyBuzz now includes automated telephone alerts that you can use as part of your customer service and retention efforts. You can record one message and set up AgencyBuzz to automatically call all customers when a disaster occurs with claim information or notify customers when a payment is due or a policy cancels.

Predefined Newsletter Subscriptions for Platinum Insurance Website Builder Customers
We know that not all agencies offer all lines of business. So pre-made insurance newsletters are not always one size fits all. That is why we allow you to choose from a list of pre-developed newsletters for the different lines of business. These include general personal liability (auto and home), employee benefits, high risk auto, life, health, financial planning, and commercial business insurance. You also have the ability to tailor the newsletters for that special message you want to regularly deliver. Of course you always have final control and approval of the mailings that go out with the system.
All of these features are great, but we are not done yet. In 2013 we will be adding forward to a friend, enhanced pipeline reporting, surveys, and some other really cool super-secret awesome features. But that is another blog entry.

We thank you for being a valued customer in 2012 and look forward to seeing you grow with AgencyBuzz in 2013.

About the Author

Laird Rixford

As CEO, Laird Rixford is responsible for providing strategic direction and leadership for the company. Rixford has a proven executive management track record and has more than 20 years of experience in entrepreneurship and insurance technology. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.

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