There are many elements to consider for building a great website. Minimalism in design, great color schemes and excellent content. For many, though, the thing that stands out above the rest is impactful imagery.
I will be discussing common pitfalls and helpful tips for insurance website images in February's Masters of Marketing webinar. If your insurance agency has a website, I encourage you to join.
Here's a preview of what I'll discuss:
Image Quality: Size and color can make a big difference. Do your images make the grade?
Relevance: Do your photos carry the same message as your content?
Brand Consistency: Are the images on your insurance website in keeping with your brand philosophy and aesthetics?
Again, this is only a preview of what will be discussed. Join us on February 16th at 12 p.m. CT by registering at this link. I'll see you there!
About the Author
As a website coordinator, Matt Farrell is the initial contact to customers who purchase Insurance Website Builder. He coordinates all aspects of website design between the customer and our graphic designers. Before joining ITC in 2016, Matt worked as a meteorologist and broadcast reporter. He has a bachelor’s degree in communication studies from the University of North Texas and a bachelor’s degree in meteorology from Mississippi State. Matt enjoys bowling, playing golf, and spending time with his wife, two dogs and a cat.More Content by Matt Farrell