A Midsummer Site’s Routine

July 18, 2017 Kirsten Thornton

Woman wearing sunglasses reading tablet


With summer hitting its stride, customers are on the move. Travelling, vacationing and needing service quicker than ever. Now is the perfect time to check your insurance website and make some adjustments to meet summer demands.

Consider summer a time to try new things and cultivate a routine that breathes new life into your website. As a brief overview, here is a list of website elements anyone should be able to address quickly and with ease.

  • Colors
  • Photos
  • Typography
  • Call to Action
  • Mobile Accessibility

Too Cool for the Summer

Summer is associated with bright playful colors, so there is no shame in going with a bright color for a few months.

Swap out a boring accent color with some watermelon, lime, or orange shades. This can be applied to link colors or to one specific call to action. It doesn’t have to change the entire scheme of your site.

Photobombs Away

For those in areas of the country with especially diverse seasons, take this chance to update photos.

Use the blog to post snapshots and updates, while avoiding making any major changes. These types of seasonal changes will add depth and a human touch.

Be Bold

Perhaps the easiest way to save people time and effort on your website is to create a clear hierarchy.

This can be achieved through bold typography. Keeping in theme with summer, try some daring combinations. Use this approach to combat short attention spans.

“Though she be but little, she is fierce”

Taking a cue from Shakespeare’s vixen, try a short and fierce call to action. Having a call to action should be a priority. But, less can be more.

When used with colors, photos, and typography, a quick call to action can tie everything together and go a long way.

But Hark! Be Mobile

Customers are on the move. So make sure your website translates to a mobile device. Make the call to action clear, information easily accessible, and distractions minimized. A mobile-friendly website will pay off far past the summer.

When it comes to websites, there is always room for content updates. So use summertime to take chances with the design. Be bold, have fun, and make your site stand out for those on the go.



Are you thinking about updating your insurance agency website? We can help. Contact us today for a free consultation. 

About the Author

Kirsten Thornton

Having always been a computer nerd, Kirsten Thornton works on the HTML and CSS that drives Insurance Website Builder websites. Before joining ITC in 2010, Kirsten had the unique experience of attending Loyola University in New Orleans when Hurricane Katrina hit. The storm left the school with costly repairs and lower attendance so she switched majors to graphic design when computer science got cut. Kirsten balances a mixture of back-end coding, front-end designing, New Orleans culture, and Texas pride.

More Content by Kirsten Thornton
Previous Article
ICYMI: Ask Me Anything with Bob Ingram of Peachstate Insurance
ICYMI: Ask Me Anything with Bob Ingram of Peachstate Insurance

In our recap of the July 2017 edition of Masters of Marketing, watch a recording of our AMA with Bob Ingram...

Next Article
Value: Your Key to Marketing Success
Value: Your Key to Marketing Success

Successful insurance agency marketing lies in providing value to earn customer trust.