5 Tips to Becoming a Mobile Marketing Guru

May 23, 2013


Have you considered using mobile marketing to connect your agency with your customers and prospects? The good news is that mobile marketing is not any more complex than social media or email marketing.

I've put together 5 simple tips to help you get started with mobile marketing. Once you've mastered these, you'll see that mobile marketing isn't as scary as you once might have thought it to be.

#1: Set up your mobile website

With more and more people using smart phones or tablets to do most of the web surfing, you need to stay ahead of the curve and having a mobile site will allow visitors to have the correct functionality needed to submit quotes, customer service requests, quick call your office - all of the functionality of your full site, just optimized for a mobile user. Insurance Website Builder websites use mobile device detection to ensure your visitors are having the best web experience possible.

If the person visiting your site has a screen that's more than 600 pixels wide, they're probably coming from a PC and are directed to your regular site. If the screen is smaller than 600 pixels, they're probably coming from a mobile device and will be redirected to pages designed for a smartphone screen.

#2: Claim your agency on location-based platforms

You should claim your agency on location-based platforms. This is especially true if you have a brick-and-mortar location. Here is a list of some of our favorites:

  • Local.com
  • Yelp
  • yp.com
  • Bing Local
  • Google+ Local
  • Facebook Places
  • Foursquare
  • Superpages.com

Claiming your agency simply means contacting these apps and saying, 'I represent this agency, and we want to be listed.'

Once you've claimed your agency, you can start using these applications to run promotions. For example, if someone comes in to pay their premium, and they check in at your agency they may receive a coffee mug or a floating cooler for the pool. Another promo example - if they are the 100th customer to check in, they get a $50 gas card.

#3: Become a Mobile User

You can't fully understand mobile marketing until you use mobile marketing. So today, when you have a minute, try checking in on Foursquare, download a movie using iTunes, do a voice search using Siri or S voice - even Google's voice search, or transfer money over to your savings account using your banking app. Get comfortable with all your mobile devices and their unique features.

If you want to really impress someone, download the Starbucks mobile pay app to pay for your next cup of coffee. Think of how cool your kids will think you are?!

If you really want to jump in head first, do a Bluetooth bump using the LinkedIn app to share contact info with someone in your office.

#4: Get a QR Code.

QR Codes (quick response codes) are those little funky bar-code squares you may have seen in flyers or on a realtor's sign as your drive by one of their properties.

QR Codes can be scanned by mobile devices and, once scanned, they take you to a web page, coupons, bonus content, or a special offer.

For your agency, you can have a QR code for your line of business landing pages, promo landing pages, your social media sites, or link to a charity you're working to raise money for.

It's free to create a QR code, and it's free to download a QR scanner to your phone. When you're looking around your mobile phone later, download one and I'm sure you'll see a QR code when you're out running errands later today that you can scan and see for yourself how neat QR codes really are.

#5: Mobile Ads

A mobile ad campaign is great for all types of agencies, but particularly good for those of you with brick-and-mortar locations. Wouldn't you want to have an ad pop up when someone searches 'car insurance near my house'?

Mobile ads are purchased on a cost-per-click basis, a cost-per-thousand basis or a cost-per-acquisition basis. They are very similar to pay-per-click campaigns on your desktop machine, but they're mobile friendly.

In Closing...

I hope that now you can see that mobile marketing isn't really that hard - and the more you use it, the easier it becomes.


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