Some insurance agents still rely on word-of-mouth and referrals to grow their agency.
Eventually these tactics won't be enough as more consumers go online to research insurance. Agents are starting to realize this truth.
When looking for new lead sources, online leads are at the forefront as that's where today's prospects are. The key to getting online leads is optimizing your insurance website.
If you have a website and want to grow your online presence, SEO might be right for you. Here are five clues you might need to hire help with your SEO.
1. Leads Are Falling Off
Old school marketing tactics will become less effective for you, if they haven't already. If your leads are starting to fall off, dip your toes into SEO.
If you already have an SEO strategy in place, go deeper. Try your hand at a new online insurance agency marketing strategy. These digital tactics can give your leads a boost.
Over time, your SEO efforts will bring you more visitors to your website. And this traffic will be more ready to buy.
2. You Don't Have Time
To be successful with SEO, you have to make a large time commitment.
Staying on top of search results takes work. Not to mention the task of staying on top of trends and strategies.
Search engine algorithms change often, which requires frequent adjustments to your strategy. Because of this continual change, it's important to pay close attention to SEO trends.
It's okay if you don't have time to handle 100 percent of the work required. Consider outsourcing 90 percent to a reputable agency marketing firm.
3. It's Time for a Website Revamp
Starting your SEO with a website revamp is a good idea. It gives your insurance agency website an opportunity to start fresh.
Some insurance website design aspects don't affect your SEO much. But, there are features on your website, like navigation and content, that are vital to SEO.
Implementing those things from the start of a new website is easier than waiting. Tackling a new design and starting SEO at the same time is ideal.
4. You Used To Rank
Here's a story I hear all too often. You did nothing with your insurance agency website's SEO and ranked for all kinds of keywords in your city.
Then, suddenly, those rankings started slipping.
It can be for a variety of reasons. Google realized you shouldn't be ranking that highly based on their new algorithm. Or, your competition is stepping up their game.
One way or another, you need to get those rankings back. Outside help might be the solution.
5. Too Much Success
This one might seem odd, but hear me out.
If you have someone at your agency doing SEO, you are in the minority. Most agencies don't get this luxury. If they do, often that person is also a CSR or an administrator.
Rarely do they only wear one hat. If your SEO is taking off, this could be a problem. It's taking more time away from that employee's primary duties.
Consider outsourcing most of the SEO work so he or she can focus on closing your new leads.
There are many reasons to outsource SEO, but these are the most common from my experience.
Got a question about SEO? Leave it in the comments below, and we'll answer it.
About the Author
Phillip Long serves as the primary contact point for all of ITC's search engine optimization clients. As the internet marketing product manager, he coaches and guides insurance agents throughout the SEO program, ensuring they progress smoothly. Phillip's specialties include conceptualizing marketing campaigns, SEO, and customer service. He has a bachelor’s degree in interdisciplinary studies from the University of Texas at Arlington with a focus in management and communication.Follow on Twitter More Content by Phillip Long