Facebook is the biggest social network in the world and many business owners have understood how useful Facebook could be for business. Twitter, however is also another important network that could be useful for your business.
Twitter reached 500 million registered users just a couple of days ago and you can find a good mixture of comments, connections, content, images, videos, people and news that are presented in real time within your niche. Twitter is a platform that updates really quick, breaks worldwide news, influences major brands and allows small businesses to promote their brand just like the big companies.
There are many reasons why you should consider Twitter for your business and we would like you to understand the top 5 reasons:
1. Real Time News
Many of the most important worldwide news have been shared in Twitter before any other media in the world. Its simplicity is a key element that allows us to share something within seconds from a cellphone, computer, tablet o any device connected to the Internet. If you want to know what is happening about a specific topic, you can use Twitter as a search engine to get really good information related to this topic.
2. Share Your Knowledge and Drive Traffic to Your Website or Blog
Twitter is one of the best platforms to share information and your knowledge. Posting tweets related to specific or different topics can help you increase the number of followers and sharing good content will help you drive traffic to your website or blog. Twitter can also help you increase the number of fans or likes that you have on your Facebook page.
3. Build Your Brand
Many people are on Twitter and it provides another channel to build your companies brand. People could recognize your brand later If you customize your Twitter profile, with a picture, a unique background that coincide with the feel and look of your brand, a link to your website and a bio that explains who you are or what you could offer.
4. Search Engine Optimization (SEO)
Links shared on Twitter have a direct impact on search engine rankings and many have tried to use this information to improve search rankings. Remember to include keywords as well as a link to your website in your profile.
5. Build a Community
People are sharing and commenting in real-time and you can build loyalty, commitment and sense of belonging to a topic. Many people are looking to connect with different communities on Twitter.
About the Author
Darmini Kara performs search engine optimization (SEO) tasks for ITC’s customers, including blogging, keyword research, backlink building, social media management, onsite optimization and some online marketing. She has a bachelor’s of arts in arts and technology from the University of Texas at Dallas. Darmini’s specialties include organic and local SEO, Google Analytics and Search Console, website design, and social media.More Content by Darmini Kara