Many people start using Facebook to connect with old friends, but business owners have wondered why they should create a Facebook Page and many times they don't realize that Facebook gives them access to millions of people on a daily basis in one place.
Many researchers have shown how influential Facebook has become in our lives. Having a personal profile is great and it helps you to keep connected with different people, but a Facebook Page has also tremendous benefits. Below you will find 5 vital reasons why your business needs to be involved with Facebook:
1. Online Visibility
With more than 150 million active users in the U.S. alone, having a Facebook Page provides you with a platform to engage with an increasingly social audience.
Facebook allows you to share news, comments, videos, and photos, but also allows you to create contest, surveys and more. These functionalities are visible to users in their newsfeed, right on their Facebook homepage. You can also engage with the users by answering questions and comments they have, or showing your appreciation for being a part of your Facebook Page.
3. Search Engine Optimization (SEO)
Facebook Pages have a great SEO benefit as they show up very high in search results. Facebook has a page rank of #2 according to Alexa and its profiles and pages are indexed really quickly for optimal search engine positioning.
4. Drive Traffic to Your Website
Sharing you blogs, news, information and products on your Facebook page will help you increase visits as it is essentially an extension of your website. With many links back to your website, your Facebook Page becomes another route through which potential customers can find your website.
5. Online Reputation & Branding
Facebook, similar to Twitter, can be used as a customer service platform. You can show publicly that you care about your audience or customers. You can provide solutions and show that your business is not behind in the digital world.
About the Author
Darmini Kara performs search engine optimization (SEO) tasks for ITC’s customers, including blogging, keyword research, backlink building, social media management, onsite optimization and some online marketing. She has a bachelor’s of arts in arts and technology from the University of Texas at Dallas. Darmini’s specialties include organic and local SEO, Google Analytics and Search Console, website design, and social media.More Content by Darmini Kara