What is ITC Agent Conference? (Or, as we call it on social media #AgentCon17.) It's a two-day event for insurance agents who want to learn, compete and grow in today's market.
When: April 20-21, 2017
Where: Hilton DFW Lakes in Grapevine, Texas
How do you know if you should attend Agent Conference? Well, here are some reasons NOT to attend.
You already know everything about marketing, sales, and technology.
There are going to be 27 breakout sessions. Topics include insurtech, online marketing, SEO, email marketing, operations, sales and rating. There's a lot of value in the Agent Conference breakouts if you want to improve and grow your agency. Just check out all the sessions we've got planned!
If you're an expert on these topics, you probably won't get as much value from the content. In fact, you probably should be teaching a breakout! (Let us know if you want us to add you to the list for when we call for presentation proposals for 2018.)
You don't like hearing what other successful agents are doing.
Roundtables at Agent Conference are open discussions with other agency owners. It is a great opportunity for you to ask questions and find out what other agents are doing. How are they finding and training the right people? What marketing tactics are working for them? What criteria did they use to evaluate their agency management system?
Not curious how other agents are responding to the insurtech revolution? Don't have any burning questions you'd love to ask other successful agents? You probably shouldn't come to Agent Conference.
You're already using your ITC product(s) to their fullest.
Wish you knew how to optimize your Insurance Website Builder website for search engines? Want a refresh of your AgencyBuzz training? Looking for tips and workflows to help make TurboRater work for you? There are how-to labs and breakouts dedicated to helping you get the most out of your ITC products.
But, if you're already using them to their fullest, you might not need to come to Agent Conference.
You have enough connections.
Despite the name, it's not just agents who attend Agent Conference. Carriers, MGAs, lead providers, agency management systems, and other vendors come to the event. There are opportunities to meet and network with all the attendees. Agent Conference isn't just about learning. It's also about making connections to benefit your agency.
Do you already have all the connections you need? You're probably better off staying at home.
You don't like having fun.
While there is a lot to learn at Agent Conference, we also make time to have some fun. Last year we had a mechanical bull and photo booth. There was even some line dancing! Check out the highlights video for a little peek at last year's shenanigans. What do we have planned for 2017? I can't tell you just yet. But, I promise we'll have fun.
If fun at a conference doesn't interest you, Agent Conference might not be the right event for you.
But if you do like to learn, network and have fun, join us in April. But don't wait too long! Get your ticket today to save $50 off the regular registration price. (ITC customers: use your ITC account ID to get a special discount.)
I hope to see you there.
About the Author
As vice president of marketing, Becky Schroeder oversees ITC’s growth through marketing and drives the overall marketing strategy for the company and its products. Her specialties include advertising, social media, email marketing, content marketing and public relations. Becky has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.Follow on Twitter More Content by Becky Schroeder