Last year, we broke down five popular marketing terms that many agents find intimidating. There are so many marketing terms out there. I felt it was time to bring you five more terms so you are better prepared for marketing your agency.
So, let's dive in. Here are five agency marketing terms you should know and shouldn't run away from.
- Digital Marketing
You've heard this term a lot over recent years. Traditional marketing are the campaigns we used decades ago. Think yellow pages, TV/radio, print and direct mail. Digital marketing are the campaigns and promotions on the Internet or using digital technology. Digital marketing tactics include insurance agency websites, search engine optimization, marketing automation, content marketing, email marketing, and social media.
Digital marketing involves a lot of moving parts. It can take time to get the perfect strategy in place for your insurance agency. But, digital marketing is an integral part of your whole agency marketing plan.
- Marketing Automation
Marketing automation is a major buzzword nowadays. In a nutshell, marketing automation is technology that automates marketing tasks. These tasks could be email marketing campaigns or scheduling social media.
With this technology, you can automatically nurture prospects and build relationships with clients. It automates the follow-up process so leads don't fall through the cracks. Marketing automation can have a big impact on your digital agency marketing strategy.
- Long-Tail Keywords
In SEO, keywords are the words that sum up your
webpage. Search engines use keywords to identify when a web page matches a search and then show that page in the search results. Basic or head keywords are usually just one to two words long. Long-tail keywords are phrases that include three to four words that are specific to your agency. For example, 'life insurance in Carrollton, Texas' is a long-tail keyword.
Using long-tail keywords on your insurance agency website helps with your search engine ranking. Since they're more specific, long-tail keywords are often easier to target and rank well for. Plus, a consumer that uses a long-tail keyword is more likely to convert.
- Value Proposition
Marketers talk about
valueproposition in regards to building a brand. Your agency's value proposition is what sets you apart from your competition. If you're the only agency in your area that is open on Saturdays, that should be a part of your value proposition.
Your value proposition should always be visible on your insurance website. It is also a great message to include in other digital agency marketing efforts.
- Landing Page
A landing page is a web page that your visitors land on when they click on your link from an outside source like an email, online ad or social media. Landing pages are usually stripped of website navigation. They often offer informative content like a free report in exchange for contact information.
When someone lands on your landing page from an online ad, email campaign or social media, you want her to fill out your form so you can then continue to market to her. It's best to focus your each landing page on a specific product. Then you can use the right landing page for individual campaigns. You'll have a higher chance for conversions because you're matching the right message to the right audience.
And there you have it! Five more scary marketing terms that in hindsight aren't so scary.
If you have a marketing term you're not too sure of, leave it in the comments section below for a future blog post.