Social media is one of the most effective communication channels today. With over 1.9 billion Facebook users, 236 million Twitter users, 296 million on LinkedIn and 300 million active on Google+, your agency needs social media as part of its digital agency marketing plan.
With social media being important to your agency, it is also imperative that it is done correctly. To do so, you need to figure out the do's and don'ts of social media. So here are five social media myths you should be aware of and ignore.
Myth 1: Your customers don't care about social media.
The numbers I just listed above prove that this statement is the furthest from the truth. Your prospects are on social media and they care, trust me. It's just your job to use social media to entice them.
Myth 2: You must spend hours a day on social media.
When it comes to effectively using social media, it's apparent that it can be time-consuming. You either have to source content and images that work for your agency or create your own. So unless social media is your job, it can be hard to carve out a chunk of your day to dedicate to it. That's why having a social media calendar and a scheduling system like AgencyBuzz is so important. Instead of thinking about what content you're going to post every day, you will already have an idea in mind. Plus, with AgencyBuzz you're able to schedule content ahead of time so you can set it and forget it.
Myth 3: Your agency needs to be active on every social media platform.
Being able to brag that your agency is on every social media platform is fine and dandy, but is it worth it? I don't think so. As an independent agent, you have a lot of daily tasks. You don't want to spread yourself too thin. Sure, Instagram and Pinterest are amazing. But can an insurance agency really benefit from having an account on either? Instead, stick to the big three: Facebook, Twitter and LinkedIn.
Myth 4: It's all about your agency.
Social media is a tool that you should use to promote your services and build brand awareness. However, if all you do is promote, your followers will probably fill bombarded. Instead of posting every day about why you feel like you're the best agent, throw in some relatable content for good measure. Need ideas? Here's a great list of topics for the month of July.
Myth 5: It's not worth it if you don't have enough followers.
Fans, likes and followers are important, but it's the shares that make the difference. Don't focus solely on the numbers. Instead, focus on the relevancy of your content. When your content is shareable, others will see it and share it. Then, the followers and fans will come thereafter.
As a business, it's important that your agency is active on social media. By dispelling these five myths, hopefully, you can get started on making social media work for your agency.
Are there any social media myths you think insurance agencies should avoid? Let us know in the comments section below.