Every Friday, I schedule out what needs to get done each day next week. Doing this before diving into work Monday keeps me focused on what has to get done.
The same should be done with your insurance website marketing and SEO efforts. A weekly calendar keeps you accountable to the work before everyday tasks begin.
I created a schedule below that can help every type of agency improve and strengthen their SEO. Each day will also come with some hashtag options for social media.
Remember, consistency is key.
To prepare for the week’s tasks, set aside time to research and plan what you will be doing. Here are a few ways you can spend this time.
- Look at your Google Analytics to determine what is working and what isn’t.
- Get frequently asked questions from your staff to determine potential blog topics.
- Check your locations to see where you need to build online reviews.
- Look at each page of your website and see if the content is truly helpful to someone.
- Get input and pictures from staff to go along with daily #hashtag posts.
Proper preparation will make time spent on these tasks go down and your effectiveness go up.
Tuesday: Write a Blog
Blogging is one of the easier tasks you can do even though it is often perceived as difficult. You don’t have to be a wordsmith. The best blogs are full of great information and personality. That is what keeps people coming back for more.
The elements of a blog are straightforward and won’t vary from topic to topic. So, constructing and publishing the blog should be easy enough. The hardest part will be coming up with the topic. The good news? It isn’t that hard!
Have your staff write down questions from clients. Use that list of questions as blog topics. Answer each of them in a blog post. That way, each topic you write about will be relevant to searchers. It can also act as a resource for your staff.
Still need help with topic ideas? We publish 10 ideas each month.
Wednesday: Gain Reviews
Reviews aren’t just an important part of SEO. They are a huge deciding factor in online shoppers’ buying decisions. There are a few things to consider when trying to gain more reviews.
- Sort your clients by email address and find any clients with Gmail addresses. They will be able to leave a review on Google.
- Focus on clients that recently made a purchase or received great service.
- Don’t copy and paste reviews onto other review websites.
- Don’t focus on one review website. Go beyond Facebook or Google.
- Use the reviews you get in other ways.
Trying to get reviews through email marketing is easy, but it isn’t the most effective way. Talking to clients on the phone and following up with an email will give you a higher rate of return.
I often hear people are afraid of getting negative reviews. But guess what? Everyone has an unhappy customer. What matters is how you address it.
Backlinks are one of the core components of SEO. They are also one of the most overlooked strategies to boost your website visibility. I can’t say it’s without good reason. Backlinks are arguably the hardest strategy to put in place. That is because you have to rely on others to follow through for you.
A backlink is a link on another website that directs someone to your website. These backlink growth strategies can help you be successful.
- Use your partner and referral network to build backlinks. If you already have a relationship with someone, there is a better chance they will go out of their way for you.
- Offer to provide content for someone. If you are providing their website with some real value, they might return the favor.
- Check local websites. If you notice a website is lacking in content, see if you have a page on your site that might be relevant. You could suggest they link to your page to help fill in the gaps.
- Join local chambers of commerce and other organizations. Often, these memberships have costs associated with them. But, these are some of the best links you can get and all they take is money.
If someone agrees to work with you, stay on top of it. The success rate for building backlinks is quite low, but chances are very few agencies do this. Backlinks can put you ahead of the competition.
How do you know if your work is paying off? You have to track it. Since SEO is wide ranging, focus on the following areas.
- See if organic traffic on your Google Analytics increased.
- Track social media analytics.
- Check your review websites for new reviews.
- Watch websites you work with for backlinks and make sure they follow through.
More important than all the items above, though, is monitoring your leads. The only way to truly know if SEO is paying off is tracking new business. Look month over month to see if there are increases.
The ideas above are only a few parts of the SEO puzzle. Consistently working on your website and online presence will get you on your way to SEO success.
Need SEO help? Contact us today for a free consultation.
About the Author
Phillip Long serves as the primary contact point for all of ITC's search engine optimization clients. As the internet marketing product manager, he coaches and guides insurance agents throughout the SEO program, ensuring they progress smoothly. Phillip's specialties include conceptualizing marketing campaigns, SEO, and customer service. He has a bachelor’s degree in interdisciplinary studies from the University of Texas at Arlington with a focus in management and communication.Follow on Twitter More Content by Phillip Long