Do you have a blog? Is it driving traffic to your website?
When done right blogging can generate great website traffic and leads. Many blogs are not done well because they don't think like the consumer.
What the consumer wants is answers to her questions. That is why people increasingly use the Internet for research. To be successful, your blog needs to answer these questions.
Here are four tips to improve your traffic and take your blog to the next level.
1. Do the comparison for them
When we're researching a purchase, we like to compare companies, products, services, etc so we know that the purchase decision we make is the right one for us. For example, you could write a blog post about the difference between full coverage and liability auto insurance. Be factual, unbiased and honest. Talk about the pros and cons of each. Doing so will result in your readers beginning to see you as an expert they can trust.
2. Give them the best
Have you ever searched the question "What is the best way to ____?" Chances are that your prospects and customers are using the word "best" in their searches, so you need to be using it in your content. For example, you could write about 10 Qualities of the Best Home Coverage or The Best Way to Prevent Accidents.
3. Talk about problems
When consumers are deciding between two or more products to purchase, they turn to the Internet to determine the truth and get an expert opinion. Likely, they will search for something along the lines of "problems with liability auto insurance." Write blog posts addressing the problems, and your posts will begin to show in search results when people search using those phrases.
4. Share news
Posting breaking news as it happens can impact your agency's reputation as an expert and thought leader, which increases the opportunity for getting new business. These posts can bring in a good amount of traffic and attention to your blog. Keep your eyes open for opportunities to break news to your prospects and customers.
What would you add to this list?
About the Author
As vice president of marketing, Becky Schroeder oversees ITC’s growth through marketing and drives the overall marketing strategy for the company and its products. Her specialties include advertising, social media, email marketing, content marketing and public relations. Becky has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.Follow on Twitter More Content by Becky Schroeder