4 Questions to Ask When Designing Your Insurance Website

March 4, 2015

A group of business professionals

You've picked out an insurance website template. Now what?

For Insurance Website Builder customers, the next step is discussing the details of your new website with your website coordinator. They will ask you questions about your insurance agency, your branding and the goals you have for your website. But your website coordinator isn't the only one who should be asking questions. Building a website is a partnership between your agency and ITC. You need to be as involved in building your website as the Insurance Website Builder team. Insurance website design may not be your expertise. But you are an expert on one vital piece of the puzzle... your agency.

Here are four questions to ask during your design consultation to make sure your insurance agency website is the best it can be.

  1. Will my website be easy to navigate?
    You may offer a lot of services on your website like quoting several lines of business to policy management services. Keeping your website simple and user friendly makes it easier for your clients to find the information they need. When you make information easy to find where people want it, consumers see it as great service. This can increase the chances your clients will stick around when their policy renews.

  2. How can I tone down the clutter?
    Having lots of widgets and gadgets on your home page may sound like a good idea at first. But if you throw too much into the pot, the resulting stew tends to be a little messy. If everything on your insurance agency website is competing for attention, the important items won't stand out. Focus on one or two cool items you want to show off on your website's home page.

  3. Are my colors visually appealing?
    Almost any color combination can work for your insurance website. The keyword is moderation. Red, browns or even yellows can look good together as long as it's in small doses. But you should avoid having too many colors. Like clutter, if every button or header is a different color, it can be hard for your clients to find what they're looking for.

  4. Does this match my branding efforts?
    Speaking of color, does your insurance website match your agency's brand? If not, you are missing out on the opportunity to build a cohesive brand for your agency. If your logo is silver and red, a website that is green and brown won't help your brand recognition. Further your branding by adding callbacks to your logo in the important places. For example, if you have a blue square in your logo, add the blue square in other places like your lines of business buttons.

The process of designing and building your insurance agency website is an exciting time for your agency. Once you've asked these four questions, use a checklist to ensure your website will showcase your agency in the best light.

Got a question about Insurance Website Builder or our process? Leave a comment below.


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