3 Wishes Your Insurance Website Needs Granted

December 2, 2019 Kirsten Thornton

computer with checklist

As a new year inches closer, it’s natural to look back on all that changed and what is yet to come. In life and business things get added, removed, and improved. An insurance website can go through these same changes as well.

Too often, people wonder what they can add to their website. We know it’s important to refresh content and add calls to action. But, don’t be afraid to remove things as well. Here are three different approaches to take toward your insurance website to ensure it gets a well-rounded update.


There are plenty of places to add content. Use blogs to add news, awards, and updates. Use the homepage to add new offerings and various badges. And the contact area can showcase new locations, staff, or even job openings.

All these areas show search engines and consumers how your agency is growing. Growth is a vital aspect of any business, so remember to show this whenever possible.


Look at your insurance website, from the homepage through to the webpages. Compare your content with your analytics reports. There are probably some areas neglected by visitors. Sometimes these are subjects that can be more prominent. In other cases, it may be time to remove this content—especially if it is taking up prime real estate on the homepage.

If you have a cluttered home page, especially on mobile, don’t be afraid to remove something that is not receiving attention. Be sure to also remove any information that is no longer relevant. Old or useless information is a sign of aloofness, so don’t get caught making this mistake.


If you still have your website’s analytics report, check the bounce rate. A page with a high bounce rate is a sign the information could use some improvement. Content is something that you can improve fast. But, don’t shy away from trying to improve your website design either.

Getting new colors, images, or a new design can be great for your insurance website. If you don’t want the full overhaul, there are new features you can at least add. Like with car models, there might be new bells and whistles you can add to your insurance website. Having these new features or images shows visitors you keep up with trends and apply them accordingly.

Finding Your Groove

This formula offers a break from the monotony of always wanting to add something to your website. Thinking of new additions can get stressful and daunting. So switch things up every now and then. There should be a balanced amount of additions, removals, and improvements to ensure your website gets the best update possible.

About the Author

Kirsten Thornton

Having always been a computer nerd, Kirsten Thornton works on the HTML and CSS that drives Insurance Website Builder websites. Before joining ITC in 2010, Kirsten had the unique experience of attending Loyola University in New Orleans when Hurricane Katrina hit. The storm left the school with costly repairs and lower attendance so she switched majors to graphic design when computer science got cut. Kirsten balances a mixture of back-end coding, front-end designing, New Orleans culture, and Texas pride.

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