It’s December. Most are looking forward to parties, presents, and festive displays of twinkling lights. But, you may be thinking of your insurance agency’s goals for next year.
One of those goals should be to attract more online insurance shoppers to your agency’s website. If so, you’ll need a modern design to capture today’s online consumers.
The world of website design moves fast. How fast? Let’s put it this way: If a design technique was in style last year, it’s probably still good. Five years ago? That’s out. Anywhere between, and it may need to be evaluated.
Let’s look at some website design techniques to incorporate into your website next year.
In my experience, an agent’s first instinct is to put everything their clients need right on the home page. Where we start to get overloaded is the difference between what we think they need and what they actually need.
Here’s the solution: Give them a taste. Get them interested. That will encourage them to further explore the website. Check out some of our newer designs. Click the screenshot to view the live website for the full effect.
Like a certain country band once sang: Wide open spaces. That’s what modern customers want to see. But at the same time, notice the most important items are still front and center.
Let’s take 2018 to clean up our websites and throw out some of that unnecessary clutter. Remember, less is more.
Vector Graphic Logos
I know, I know…design jargon. But, follow me on this one.
There are two types of image files: Vector and raster. All you need to know is vector graphics can get bigger or smaller without any loss of quality. They won’t get fuzzy or pixelated. Raster images cannot.
Examples of raster images are .JPEG and .PNG files. You’ve probably heard of one or both of those.
A new design trend in 2018 may be the use of .SVG files. These are vector graphics that can scale in size without losing any quality.
The best part? We can use them on your website!
Why is this important? Easy. We’ve talked about responsive web design before. Responsive designs will scale to fit any device they’re viewed on (such as mobile, tablet, or desktop).
As the website scales up or down, it may be necessary for the logo to change size as well. If we use an old raster image file, it may get pixelated or blurry. SVGs will not.
This can make or break a website for online visitors. Be sure to ask your logo designers about this file type moving forward.
There’s a point in every consultation where I have to discuss potential color schemes with an agent. Sometimes, it’s simple. You have a logo; we match the logo. Other times, well, it can be a struggle.
We have to find a happy medium between what the agent wants and what will translate to web. One hard and fast rule moving into the new year, though: Make your website stand out.
Muted colors were once all the rage, and they can still look good. But, now we want to present that sense of energy on our websites.
Don’t believe me? Take a look at this website, and take note of your initial reaction. I bet it’s a positive one.
Here’s the catch: Use too many bright colors and you’ll cause a sense of vibration and eye tension. When in doubt, keep it simple.
These are a few of the design techniques we may be turning to in the new year. Let’s make a resolution we can actually keep and try to implement some of these on our websites moving forward.
Intrigued by anything you read above? Want to learn more about modern web design? Leave a comment below!
About the Author
As a website coordinator, Matt Farrell is the initial contact to customers who purchase Insurance Website Builder. He coordinates all aspects of website design between the customer and our graphic designers. Before joining ITC in 2016, Matt worked as a meteorologist and broadcast reporter. He has a bachelor’s degree in communication studies from the University of North Texas and a bachelor’s degree in meteorology from Mississippi State. Matt enjoys bowling, playing golf, and spending time with his wife, two dogs and a cat.More Content by Matt Farrell