If you blog regularly for your insurance agency website, you know how important blogging is. It is fresh content for your website, helps your SEO efforts and increases your online visibility.
Blogging has awesome benefits. While blogging presents a world of advantages, the truth is that it's hard work. Plus, it can take up a lot of time to write one blog post, especially if you're uninspired.
The good news is you can make the process better and improve your blog. Here are three ways to help you do that.
#1: Make a List
For some people ideas come to them in their dreams. If you fall under that category, creating content may be a breeze for you. But, if you don't brainstorming can be your best friend.
Read an article and feel they missed a few points? Bookmark it. Recently received a large amount of calls about flood insurance? Add it to your list. Check your Google Analytics and social media analytics for past articles that received a lot of clicks. Then, write a part two post that elaborates on certain points. Inspiration can be found anywhere. The key is jotting the ideas down so you remember them.
#2: Make It Shareable
If getting your content read is the first goal, getting your readers to share it is your second. When people share your content, your reach grows. Plus, you have a greater chance of new people finding your agency.
Make your blog posts compelling enough that your readers will want to share them. Amazing content is what attracts the search engines. Amazing images and witty titles are what attract readers. We're visual creatures. If you want us to share your blog posts on social media, you have to use images. Oh, and keep it short.
Play around with different types of images and titles to see which get the most attention. Getting likes is a good thing, but you want to compel people to hit the Share button as well.
#3 Optimize, Optimize, Optimize
Wait! Before you publish your next blog post, remember to optimize your content first. Use those handy-dandy keywords in your blog when applicable. Don't write a blog post about spring cleaning, then add a blurb about auto insurance. However, when the right circumstance calls for it, use those keywords and optimize the blog post.
There you have it! Three easy ways to improve your agency blog. For those who blog, keep up the good work. If you don't blog, it's not too late to start.
Got a question about blogging? Leave it in the comments below.