There's a lot of information on the web about how you can grow your insurance agency with online marketing. At ITC, we're firm believers that with the right agency marketing strategy and invested time, your agency can grow. But with so many articles, videos and blog posts dedicated to the topic, it's easy to believe some untrue statements.
If you want to get more clients and traffic to your insurance agency website, don't fall for these three common myths.
Myth 1: It's Fast and Easy to Improve Your Search Engines Ranking
If you want to get your insurance website near the top of Google, Yahoo! and Bing, there are plenty of ways to do this. Proper SEO techniques can boost your search engine rankings and get you noticed. But, don't fall for any advertised get-rich-quick schemes. SEO takes time and work.
Truth is there isn't a cure-all method to shoot your website to the top of the rankings. Google updates its algorithm often to stamp out disreputable methods of search engine optimization. For example, companies might offer to build hundreds of backlinks, but this practice is bad for SEO, and Google has picked up on it.
Be smart when looking for ways to boost your search engine rankings. If it's too good to be true, it probably is.
Myth 2: A New Insurance Agency Website Means New Customers
A new insurance website is crucial to building your agency's business. Any upgrades to compatibility, design, functionality can be a boost to traffic and maybe leads. But don't think that upgrading your website will do everything. You have to promote, promote, promote.
Creating a clean, easy-to-use insurance agency website is just the first step. Proper SEO, email marketing and other offline and online marketing will help bring in traffic and leads.
Myth 3: People Don't Trust Marketing Emails Anymore
It's not that people don't trust marketing emails. They don't like pointless emails. So, don't send them pointless emails. Email marketing is still a viable method of online marketing.
Make sure your marketing emails have content your prospects and clients will find valuable and want to read. Don't send throwaway advertisements about something your audience already knows about. In addition to promotions and follow ups, your email marketing can include birthday and holiday greetings, renewal reminders, and referral requests.
Online marketing can be a complicated subject. Myths like the three above can derail your marketing efforts if you're not careful.
Got an online myth to add to our list? Leave it in the comments below.
About the Author
Josh Bowe joined the SEO team in 2014. He helps ITC customers improve their search engine rankings. Josh previously worked as a sports reporter, and he has a bachelor’s degree in communication from the University of Texas at Arlington. Born in the Dallas-Fort Worth area, Josh is a big sports fan, especially the NBA and Dallas Mavericks.More Content by Josh Bowe