There are a lot of people who talk about how to improve your agency's online marketing effort. They talk about blogging, email marketing, Facebook, LinkedIn and Twitter as ways to market an agency on the Internet. It is easy to talk the talk, but hard to walk the walk.
Throughout 2014, ITC has worked hard to practice what we preach. We follow the same advice we teach to agents online, in email and at various conferences throughout the nation. When we look back at the year, the numbers are staggering.
In 2014, ITC...
...posted more than 5,500 social media posts on Facebook, Google+, LinkedIn and Twitter.
...published more than 150 posts on our Marketing, Rating, and Management blogs.
...sent almost 250,000 newsletter and product update emails to existing clients.
...sent more than 150,000 drip emails to prospects.
Finding fresh and unique content for those posts and emails is a large undertaking. It would be easy to talk about our products day in and day out, but who wants to only hear about how great ITC's products are? (Though they are pretty awesome.)
We want to keep our readers and followers interested. So, we write about topics related to growing the independent insurance industry. We find industry trends impacting our customers as well as yours. We post best practices for today's agents. We write articles detailing common pitfalls encountered as agencies move online. It takes time, it takes effort, and it takes commitment.
Many of our customers are unable to make this commitment of time and effort on their own. This is where ITC's advanced marketing services can help.
In 2014, ITC...
...wrote and published more than 56,000 social media posts for our customers. This includes Facebook, Google+, LinkedIn and Twitter properties.
...authored more than 1,200 unique and customized posts for our customers' blogs.
...sent more than five million drip and marketing emails to our customers' clients.
As we conclude 2014 and look forward to 2015, you can expect more of the same. We will continue to inform and (hopefully) entertain you with more articles, emails and posts. Thank you for reading and following us. We appreciate it.
Finally, I want to thank everyone at ITC who makes this possible. You all have work to do and taking time out of your schedule to be creative and write these blogs means a lot to me. Thank you.
About the Author
As president, Laird Rixford is responsible for sharing the vision and direction of the company with its customers, vendors and affiliate companies. He oversees the direction for each of ITC’s products and the company’s sales and marketing department. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.Follow on Twitter More Content by Laird Rixford