As writer F. Scott Fitzgerald once said, “Life starts all over again when it gets crisp in the fall.” Once cool weather settles in, so begins a feeling of renewal. Take this opportunity to update your insurance blog with a new seasonal post. Here are ten content ideas to spark inspiration.
1. Daylight Saving Time Ends – November 5
We sprang forward in March, and now it’s time to fall back. Daylight saving time always ends on the first Sunday in November. Remind your readers to set clocks and watches back one hour. Enjoy an extra hour of sleep in the morning.
2. Unique Corporate Benefits
If you sell group insurance, this may be an interesting topic for your readers. There's a new trend in which companies offer unique benefits outside traditional packages. For example, Expedia employees get an annual allowance for vacation. Talk about paid time off. Research some cool benefits and post the top ten in your next blog post.
3. Veterans Day – November 11
Honor veterans past and present on this national holiday. It is observed each year on November 11. Post a special message in your newsletter or on social media. Research local events your clients would like to know about.
4. School District Map
This could be an invaluable resource for young families and first-time homeowners. Team up with a local realtor and compile a list of your area’s school districts. Post a map of where those school districts fall, or post associated zip codes. This information could be vital to those new to town.
5. Latest Recalls
Tainted food or unsafe toys can be harmful to consumers. Have there been any recent recalls your clients should know about? This could be a recurring series as more recalls are certain to be announced.
6. How to Test Your Smoke Detector
The upcoming holiday season brings plenty of fire hazards into the home. Important safety features must be checked and tested regularly. Write a blog post about how clients can test their smoke detectors and change the batteries.
7. Advent Calendars
Advent calendars are 3-D calendars used to count down the days before Christmas. For each day of the month, there is a window or drawer with a treat inside. They are a fun holiday tradition for many around the world. As these calendars begin December 1, a mid-November reminder is well taken.
8. Home Security System
Besides the obvious benefits, home security systems can also save clients money. As an insurance agent you know a security system can reduce premiums. But, do your customers know? Write a blog post about this topic before pricey holiday presents start accumulating.
9. Thanksgiving – November 23
Thanksgiving is best spent with close family and friends. Don’t forget to inform customers of your office closure or special hours during this holiday. Post this information on your website, social media, and include it in your next newsletter.
10. Giving Tuesday – November 28
You’ve heard of Black Friday and Cyber Monday. Well, there’s a new way to spend money in the days after Thanksgiving, but it’s not what you’d expect. Giving Tuesday encourages charitable donations, philanthropy and community involvement. Check local listings to see what events are happening near your agency. Or, host your own event.
About the Author
Emily Nguyen supports the implementation of ITC’s marketing efforts, including producing product newsletters and other customer communications, managing multiple social media profiles, and writing and reviewing content. She has a bachelor’s degree in public relations from Texas Tech University. Emily enjoys social media, exploring Dallas-Fort Worth, and spending time with her husband and their dog.More Content by Emily Nguyen