Updating your insurance website doesn’t have to be daunting or a total overhaul. But, it should be a necessary item on your to-do list. Keeping your website fresh can take place in phases. Start with small changes before building up to total refreshes or design upgrades. Setting aside even 10 minutes per month can make a difference.
Look at your website in layers: Design, content, and organization. Update the layers one at a time. Switching up your approach might also help keep the task fresh for you.
To make the most of these 10 minutes, start by taking a fresh look at your website. Imagine you are a customer getting a first impression. Consider the colors and the photos. What is the information that jumps out? Where is the first place you want to go past the homepage?
Colors
A quick change here is to choose a new accent color. Or, change how your existing color palette appears. Swap your navigation menu and footer background colors. Pick a new color for your links. It’s easy to experiment with colors until you find what complements your design.
Photos
If your agency website has many photos, think about choosing ones that are newer or more relevant. Also, consider using a personable photo from the business. People like being able to put a face to the name. Or, use a local landmark photo from the area. This helps to immediately draw visitors in and make the company relatable.
Content
This is sometimes considered important only for search engines, but that’s not true. Visitors will read it too. Look at the appeal of your content. Make sure it doesn’t look overwhelming. Break it up with bold titles, short paragraphs, bulleted lists, or colorful links. Changes you make here should be noticeable at a glance. For time’s sake, make it about refreshing the website, not pleasing the search engines.
Direction
Think about where your website leads visitors. Do you want them to fill out information and wait to be contacted? Call you immediately? Accomplish any task completely online? If you know your audience, you will know where and how to guide visitors. Ensure your website makes it easy for visitors to find whatever they are there to do. This can be accomplished by updating the colors, content, or a blatant call to action.
Once you have broken your website down into layers, hopefully it is less overwhelming to update. There are changes you can make from the surface down to the core. No changes are too small to consider, so play around and see how much of a difference 10 minutes can make.
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More Content by Kirsten Thornton
