February is a short month. Well, most of the time. That means there is less time to do what usually needs to get done every month. Not to worry, though. These ten content ideas will help you power through February like a champ. Use them for your agency newsletter, blog, or social media channels.
1. Groundhog Day - February 2
Always celebrated on February 2, this folk holiday is a fun one to share on your Facebook page. According to legend, if the groundhog sees its shadow, spring will arrive early that year. If it is a cloudy day and there is no shadow, there will be six more weeks of winter weather.
2. The Smart Home
Some of you clients may use smart home technology. Others may be looking into it. Smart home devices can range from smart thermostats to mobile-enabled security systems. If you have experience using these devices, write a blog post about them.
3. Super Bowl LI - February 5
It's not a national holiday, but it might as well be. Don't forget to post about the big game on your agency's social media channels. Take part in some friendly competition and post who you're rooting for.
4. Insuring Fine Jewelry
You customers may receive fine jewelry for Valentine's Day this month. Why not encourage them to insure their new valuables? Folks may have received some fine jewelry over the holidays, too. Familiarize them with their coverage options.
5. Snow Day Activities
As winter drives on, your customers may be periodically faced with snow days. Cure their cabin fever with some helpful recommendations on what to do on the next snow day. What could they do with their families after the snowman's built?
6. So You Want to Get Into the Insurance Industry...
Here's a unique content idea. Depending on your agency blog or newsletter style, take a personal approach. Talk about how folks can get into the insurance industry. What qualities should someone have? What do you like about it? This is a great evergreen post people can reference over and over again.
7. Fat Tuesday - February 28
Need an excuse to splurge? Celebrate Fat Tuesday with your agency for lunch on the 28th. This holiday is the celebration period before the fasting season of Lent. Be sure to document your celebration for your newsletter or other content channels.
8. Ride-Hailing Insurance
Some of your auto customers may work as drivers for ride-hailing services like Uber or Lyft. Write a blog post explaining what their coverage entails in their unique situation. Talk about where your coverage ends and their employer's overage begins.
9. Early Bird Tax Returns
Many Americans have already begun to receive important tax documents for their 2016 returns. If your agency partnered with a local tax professional, add them to your Community Partners web page. Encourage your customers to stay ahead of the rush and get their tax returns prepared early.
10. Strangest Things People Have Insured
Here's a fun one. Do some research on some of the strangest things that people have insured. For example, singer Mariah Carey has her legs insured. Compile this into a top ten list format and add a catchy title.
About the Author
Emily Nguyen supports the implementation of ITC’s marketing efforts, including producing product newsletters and other customer communications, managing multiple social media profiles, and writing and reviewing content. She has a bachelor’s degree in public relations from Texas Tech University. Emily enjoys social media, exploring Dallas-Fort Worth, and spending time with her husband and their dog.More Content by Emily Nguyen