10 Content Ideas for January

December 28, 2016 Emily Nguyen

Ten content ideas for january graphicThere's a chill in the air. But, there is also a feeling of new beginnings and fresh starts. Whether you have personal goals or agency resolutions this January, make it happen! Now is the time to meet challenges head-on.

In fact, I'm challenging you right now. Use these ten topic ideas in your agency content in January. They can be social media posts, newsletters, or blog posts. If one a month is a bit ambitious, try for one a quarter See if you can do it!

1. New Year's Day - January 1st

At its most basic level, this day signals a new trip around the sun. What will you accomplish in your next 365 days? You can write a personal blog post reflecting on your goals.

Don't have that much time? That's okay. Add a celebratory message to this month's newsletter.

2. Make Time Fly on Your Next Flight

Plenty of folks travel by plane every month. But, air travel isn't an easy, comfortable experience. Write a useful blog post about how to pass the time when stuck on a long flight.

Try formatting this content as a top five list. You could also create a version for kids.

3. Storing Holiday Decorations

We're all familiar with it. There's always a family on the block who still has holiday lights up well into March. Give your clients a push. Offer some helpful packing and storage tips for decorations.

For example, labeling a series of boxes 1 of 5 or Front Porch can keep things organized for next year.

4. Driving on Ice and Snow

If your agency serves the southern region of the country, this may prove invaluable. Write up some driving tips for icy and snowy weather. Some folks don't have much experience and could use the help. This kind of evergreen content can easily be turned into a graphic and shared online.

5. Fruitcake Toss Day - January 3rd

Yes, it's finally time to get rid of that old fruitcake from four weeks ago. Make a fun event out of it with your office and see who can toss it the farthest! Make sure to caution players not to toss this dense dessert at anyone. Don't forget to document this obscure holiday for social media.

6. Avoiding Frozen Pipes

When the temperatures dip below freezing, there are precautionary steps to protect your pipes. Home and renters insurance clients alike can use this information. First-time homeowners and renters will especially need this.

7. MLK Day - January 16

MLK Day is always observed on the third Monday of January. This holiday, designated in 1986, marks civil rights leader Martin Luther King Jr's birthday. Commemorate this holiday by posting your favorite quotes.

8. Winter Sports Safety

Skiing, snowboarding, snowmobiling and hiking. That's just the tip of the iceberg when it comes to winter sports. Each come with their own set of hazards and safety measures. It can also be easy to turn this style of content into a series.

9. Eating Healthy

People will be flooding to the gym this month with all sorts of fitness goals. But, it's important to remember diet has as much (if not more) of an effect on your body. Encourage readers to make good choices at the grocery store with healthy eating tips. Their bodies will thank them for it!

10. Chinese New Year - January 28

In Chinese astrology, every year represents an animal. The rooster will reign supreme in 2017. Post about the fun events going on in your community on your Facebook page. You can do something as simple and fun as going to eat Chinese food for lunch.


About the Author

Emily Nguyen

Emily Nguyen supports the implementation of ITC’s marketing efforts, including producing product newsletters and other customer communications, managing multiple social media profiles, and writing and reviewing content. She has a bachelor’s degree in public relations from Texas Tech University. Emily enjoys social media, exploring Dallas-Fort Worth, and spending time with her husband and their dog.

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