When you need a professional website for your insurance agency, we've got you covered.
When you need a comparative rater for that website, we've got you covered.
When you need a logo, guess what? We still got you covered.
And when you need content ideas for your blog? Well, you really shouldn't have to ask at this point...
1. Labor Day - September 5th
Always taking place on the first Monday of September, Labor Day is widely celebrated. Many businesses observe this holiday by closing and giving employees the day off.
Will your agency close or have special hours? Don't just send a basic we're-closed-on-Labor-Day email. Inform your clients of this news without annoying them. Include information they will find valuable. Things like events around the community to celebrate the holiday. Or, fun, informative facts about the holiday's history.
You can also post this information on your social media profiles.
2. Disaster Readiness Kit
We are in the midst of hurricane season. If hurricanes are a risk in your area, write an evergreen blog post. List important items to have on hand in case of severe weather.
Do a little research for this by visiting to local government websites. They may have information more specific to your area. The Center for Disease Control also has tips for all sorts of scenarios.
Remind your readers that a disaster kit is just the beginning. They should also make a communication plan. Mobile weather apps with emergency weather notifications are another good idea.
3. Football Season
It's finally football season! This topic lends itself to all sorts of different blog post ideas. You can share some of your personal favorite tailgating recipes or tips. Or, if there's a local high school, college, or national team, post their schedule.
Or, write up your top tailgating safety tips. Consider the risks that are possible at a tailgate. I'm surprised there aren't more safety incidents each year. From electrical outlets to staying hydrated, there's a lot of ground to cover.
4. Fall Gardening and Lawn Care
If your agency offers home insurance, you likely already have a target market for this type of blog post.
As the weather cools, the way people care for their lawn changes. Homeowners will exchange their lawnmowers for rakes. Some people will aerate their soil in preparation for the cooler months. Share tips or a checklist of what they should do to their yards this month.
You can turn this topic into a social media photo contest. Have people submit photos of their yards. Post them all to your Facebook profile, and have your followers vote on their favorite. You can give away a gift card to a local garden store or nursery.
5. Patriot Day - September 11
In observance of the September 11 terrorist attacks on the World Trade Center, Patriot Day is a solemn national holiday for all Americans.
Across the nation, flags are flown at half-staff in remembrance of the victims and first responders who lost their lives. A moment of silence is held at 8:46 a.m. EDT, which corresponds to the time the first plane struck the North Tower.
Commemorate this solemn occasion by posting local memorial services or volunteering events. Share a memorial on your social media channels too.
6. Step-by-Step: Flooding
Write a step-by-step guide of what to do when a house or property floods. What actions should they take before, during and after flooding?
This topic can evolve into a series of blog posts for any type of extreme weather damage. Write blog posts about the seasonal hazards for your area.
7. Local Fall Bucket List
Want to create clickable, shareable content that drives traffic to your insurance agency website? Write up a bucket list for the fall season.
Add in as many local attractions as you can. Even better if they're free of charge. You can also include some of your family's traditions.
8. Easy Ways to Reduce Fire Hazards
Make this topic a clickable Top 5 list for bonus points. Do some research online. Or, interview someone at your local firehouse.
Outline it. Then, fill in the outline by expanding on each point. You already have the hard part, which is the topic, out of the way. Done and done.
9. Fall Fun Runs
Depending on the climate of your area, race season will soon be upon you. This means all sorts of fun runs.
Is your agency sponsoring or hosting one? Write a preview blog post about it.
Are there several going on in your area? Make a list with start times, distances, and fee pricing. Go the extra mile (ha) and populate a Google Map so people can instantly locate the nearest run for them.
10. National Voter Registration Day - September 27
It's always surprising to see how many people didn't vote after a national election. In fact, in 2008, six million Americans didn't vote because they missed a registration deadline or didn't know how to register.
National Voter Registration Day is an organization who seeks to solve that problem. On September 27th, they will launch a mass effort to get the public registered in time for the November election.
Remind your clients of their civic duty to vote. Tell them how they can get registered if they're not already. Research your state's voter registration deadlines. Provide links to helpful websites. There are also some useful infographics that explain how to register to vote. Just be sure to link back to the original source.
About the Author
Emily Nguyen supports the implementation of ITC’s marketing efforts, including producing product newsletters and other customer communications, managing multiple social media profiles, and writing and reviewing content. She has a bachelor’s degree in public relations from Texas Tech University. Emily enjoys social media, exploring Dallas-Fort Worth, and spending time with her husband and their dog.More Content by Emily Nguyen