8 Tips for Effective Email Marketing

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13 8 TIPS FOR EFFECTIVE EMAIL MARKETING Sources 1. Marketing Research Chart: How Do Customers Want to Communicate? MarketingSherpa.com. https://marketingsherpa.com/article/case-study/customer-communication-by-channel (accessed Oct. 22, 2018). 2. "National Client Email Report."EmailMonday.com. https://emailmonday.com/wp-content/uploads/2015/04/National-client-email-2015-DMA.pdf (accessed Oct. 22, 2018). 3. "Email Marketing is a Double Win for Customer Acquisition, Retention" EMarketer.com. https://www.emarketer.com/Article/Email-Marketing-Double-Win-Customer-Acquisition-Retention/1014239 (accessed Oct. 22, 2018). 4. "The Art and Science of Effective Subject Lines". ReturnPath.com. https://returnpath.com/wp-content/uploads/2015/04/RP-Subject-Line-Report-FINAL.pdf (accessed Oct. 22, 2018). 5. "US Smartphone Use in 2015". PewInternet.com. http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/ (accessed Oct. 22, 2018). 6. "Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them". MarketingLand.com. https://marketingland.com/study-70-brands-personalizing-emails-missing-higher-transaction-rates-revenue-73241 (accessed Oct. 23, 2018).

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