This is the Way: Shefi Ben-Hutta from Coverager

April 10, 2018 Becky Schroeder

Shefi Ben-Hutta has worked for an insurance agency, an insurance startup, and a P&C carrier. The combination of this experience with her motto “Work harder,” led her to start Coverager, an online insurance platform featuring news, insights and data in a modern way. The company was founded in 2016 with Avi and Isaac Ben-Hutta as cofounders.

In 2011, Shefi had a moment that inspired her to find a way to get people excited about insurance. She was working at BOLT Solutions while she studied for her MBA at New York University. That semester she was taking a class on influencer marketing and branding. One evening she observed her sister watching E! news and thought, “How do I get this kind of engagement in insurance?” That moment stuck with her and eventually led her to start Coverager.

What Shefi likes about the insurance industry is also what she hates about it. “The low barriers to entry. Almost any person can enter the insurance industry – regardless of their qualifications. That’s a double-edged sword, especially when it’s common practice to promote based on tenure.”

This is the way Shefi Ben-Hutta works.



New York City

Current gig:

Eat. Sleep. Coverager - a source for news and insights covering insurance innovation.

One word that describes how you like to work.


Current mobile device:

iPhone 6 Plus.

Current computer:

MacBook Pro.

Project(s) youre currently working on:

Microinsurance presentation for an upcoming AMA Risk and Insurance Council meeting.

Accomplishments youre proud of:

I remember staring for at least 30 minutes at the send button of what was my first venture into content – and specifically email – marketing. I was timid. Is the content good enough? What will others think? Etc. But, once I clicked that send button, I’ve been clicking send ever since. All this to say that I’m most proud of my perseverance – the ability to act, not once, but ‘as long as it takes’ to get what matters dearly to you right.

Mind you, my first venture was INS Think Tank that aimed to be the social voice of insurance agents. It was terrible. But then again, that’s how you measure progress…you have to be able to look back and say, ‘What was I thinking?’

What are your goals for the next 12 months?

To expand Coverager’s influence in the global insurance market.

What are your biggest professional challenges?

Staying relevant.

What do you like most about your job?

The power to create interest.

What technology, apps or tools cant you live without?

For work - Adobe Creative Cloud and Gmail. All else - Google Maps as I’m easily lost.

What are the top three apps you use on your phone?

Gmail. LinkedIn. Twitter.

Describe your workspace.

Clean white desk. I have a habit of cleaning my desk every day.

How do you manage your to-do list?

This is tricky. As much as I plan, a story or an email may come in and turn things upside down.

What is your best everyday habit?

Drinking my first cup of coffee uninterruptedly. With the next six, a storm can take place and I’ll manage.

What do you listen to while working?

I used to be able to listen to music and work, but now I find it distracts me. Just recently I was at a Darlene Love concert at B.B. King Blues Club and got to meet the singer backstage.

What are you currently reading?

Just finished A Spy's Guide to Thinking by John Braddock.

Whats your favorite blog and/or podcast?

“Liza 's Blog A small kitchen diary of a large housewife.” It is written by an Israeli blogger by the name of Chagit. Her recipes are wrapped in humor and her own lingo – very funny.

Coffee or tea?

Coffee. Tea is what you drink when you’re sick or when it’s past your bedtime.

What are you watching on Netflix right now?

I recently watched Mudbound to later bake a Mississippi chocolate cake because I needed something to sweeten the sadness.

How do you decompress?

I’m not sure it’s in my nature. I’m either asleep or wide awake and active -  thinking about the next big thing while working on my current big thing. That really is my piece of advice. Don’t lose track of what inspired you to do what you are doing.

Whats your sleep routine like?

I’m a morning person. In bed early, up before most.

What does a typical day look like for you?

Researching, analyzing, writing, illustrating and at time face to face meetings; 8 p.m. is when I tune out.

Who are your business idols and why?

So many. J. K. Rowling and Dame Stephanie Shirley; to name two.

What is your motto or personal mantra?

There’s a great spot called Ruby’s Café in NYC. If you’re ever around, try their Bronte burger. Anyway, they hand the bill with the postcard below. Since I was introduced to the place at a meaningful period for Coverager, this mantra stuck.

If you could switch jobs with someone, who would it be?


Who would you like to see in a future This is the Way post?

Heidi Lawson


The This is the Way blog series asks ITC employees, agents, carriers and other people in the industry how they work and to share their tips. Is there someone you want to see featured or questions we should ask? Tweet us or leave it in the comments below.

About the Author

Becky Schroeder

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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