Take a look back at news and #LifeAtITC in 2018.
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Using Formal Writing to Write an Effective Email
In our latest episode of Operation Agency Success, AgencyBuzz Product Manager Heather Cherry explains the differences between formal and informal writing in your agency's email marketing.
5 Minute Hacks for Your Agency's Marketing Emails
Only have a few minutes to spare on your agency's emails to clients and prospects? Use these five minute hacks to instantly improve your email's effectiveness.
This is the Way: Mike Becker of the National Association of Professional Insurance Agents
This is the way Mike Becker, CEO of PIA, works.
How and Why Insurance Agents Should Vlog
Is video an untapped marketing or communication strategy for your insurance agency? Here's how to get started.
Driving Local Traffic to Your Insurance Website
Online traffic can come to your website from anywhere. But, most insurance agencies want to sell to local prospects. ITC CEO Laird Rixford explains how to get local traffic to your agency website.
They Aren’t Just Buttons: Driving Engagement on Your Insurance Website
The buttons on your insurance website can drive engagement and action from online visitors. Here's how to make them even more effective.
7 Email Habits You Should to Break Today
Don't miss our next Masters of Marketing webinar to learn how you can break the most common bad email marketing habits.
Running an Agency is like Learning to Drive
When it comes to running an insurance agency, you don't rise to the occasion. You fall to your level of preparation.
Top Terms You Should Know about Online Search
Much like insurance, search engine optimization can seem complicated because of its technical jargon and vocabulary. This short guide demystifies common SEO terms to help build understanding.
What Are You Waiting For? Start Today
The real secret to success is getting started.
The Hero of Your Insurance Website
An effective hero image can capture a visitor’s attention, direct prospects to request a quote, and it can reinforce your insurance agency’s brand.
Find Your Why
“People don’t buy what you do. They buy why you do it.” ITC's SVP of Sales and Marketing Becky Schroeder explains what this means for your insurance agency.
How to Design Your Insurance Website for Conversions
If your insurance agency website isn't generating enough conversions, use these data-backed design principles.
4 Interesting Email Designs to Inspire Your Next Campaign
Don't ignore your insurance agency's customers. Nurture them with emails designed for customer service, generating referrals and building trust.
Ready for Takeoff: How Landing Pages Can Boost your Insurance Website Leads
Join us for our next Masters of Marketing webinar as we explore a powerful lead collection tool: Landing pages.
How to Make a Marketing Plan for Your Agency
ITC's SVP of Sales & Marketing Becky Schroeder explains how to create a marketing plan for your insurance agency.
This is the Way: Matt Aaron of Insurance Agent App
This is the way Matt Aaron of Insurance Agent App works.
The Price Is Right: Handling Price Questions Through Digital Marketing
Consumers respond to price and discount-based marketing messages, but in an industry like insurance, pricing doesn't work that way. Here's how your agency can confront this dilemma.
When Agents Fail Their Clients
If your insurance agency fails a customer, view it as an opportunity for growth.
Summer Soundtrack: Harmonizing Your Website