ICYMI: Live Q&A with ITC Insurance Marketing Experts

May 17, 2018

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In the May 2018 edition of Masters of Marketing, our panel of insurance marketing experts took your questions, live.

View slides from today's presentation below, or view a recording here.

Live Q&A with Insurance Marketing Experts from Insurance Technologies Corporation (ITC)

Don't miss our next Masters of Marketing webinar on Thursday, June 21st at 12:00 p.m CT. ITC SEO Consultant Dylan Brooks will discuss All Sky, No Net: How Agencies Can Survive Automation.

The Good, the Bad, the Updated Website

Whether your agency website has plenty of traffic or not, it's important to take the time to update it.

Why SEO Shortcuts Don’t Work

Smart SEO strategies avoid quick fixes that can undercut your agency website's chance at success.

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3:10

Stop Focusing on Keywords

Ranking on the first page of Google for keywords is important to achieving SEO success. But, if you only look at keyword rankings to evaluate SEO, you're missing the forest for the trees.

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Make Google's Knowledge Panel Work for Your Local Insurance Agency

ICYMI: Live Q&A with ITC Insurance Marketing Experts

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Ranking on the first page of Google for keywords is important to achieving SEO success. But, if you only look at keyword rankings to evaluate SEO, you're missing the forest for the trees.

If your insurance agency wants to appear higher in local search engine rankings, you must begin with the knowledge panel.

This is the way Kelly Becker of Svendsen Insurance works.

Your insurance website's appearance sends signals to consumers about your agency's value, cost and utility.

Do you know how to craft the perfect insurance email to engage your agency's prospects and clients? Learn how in our next Masters of Marketing webinar.

Does the connection between your insurance agency's website and your insurance agency's revenue leave you scratching your head? These SEO metrics can help make the connection clearer.

Prospects are required to buy insurance, but not from your agency. Asking them "why" questions can help your agency stand out against competition and earn their business.

It's time to get smart with your insurance agency's website.

It's time to stop making certain assumptions about your insurance agency's customers.

Earning online reviews for your insurance agency can be challenging. Here's how to get the most out of them.

People can and will unsubscribe from your email marketing. You can’t always do anything about it. But, you can try to keep it to a minimum. ITC CEO Laird Rixford discusses how to keep your insurance a

Email automation is a useful tool for insurance agents. But, these mistakes can stall the success of your efforts.

This is the way James Brummett of Auto Insurance Discounters works.

These building blocks of SEO can support your agency website's long-term success.

For your insurance agency to produce relevant, helpful content for customers in 2019, you'll need a few topic ideas to begin with.

ITC put out over 100 new pieces of content in 2018. Here is the top 10.

Here's how to get your insurance agency website in shape for the New Year.

Take a look back at 2018