Blogging is one of the top digital marketing strategies agencies can use to to gain website traffic that drives online leads. Any insurance agent who visits the ITC blog often knows this.
But, in the next edition of Masters of Marketing, I'm going to reveal how to get more local traffic. The traffic you, the insurance agent, care about more than anything else.
Most small insurance agencies want to sell insurance in their local city or the cities that surround their offices. Larger agencies don't mind going further afield, and they have the budget to do so.
If your agency is trying to target the local market, it's time to blog locally, also called blocalling.
Join SEO Consultant Darmini Kara on Thursday, December 20 at 12:00 p.m. CT for Blogging Your Way to Local SEO Success. Use this link to register to attend. We'll see you there!