A Schedule to Improve Your SEO

September 18, 2018

When you schedule what needs to be done every day of the work week, it can help you stay focused on what you need to do. This is also true for your insurance agency's SEO efforts too. ITC CEO Laird Rixford has a five day schedule to strengthen and improve your agency's SEO.

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When you schedule what needs to be done every day of the work week, it can help you stay focused on what you need to do.

This is also true for your SEO efforts on your insurance agency website. A weekly calendar can keep you accountable to the work before everyday tasks begin.

I’ve got a five-day schedule that can help you improve and strengthen your SEO. Remember, consistency is key.

To prepare for the week’s tasks, set aside time on Monday to research and plan what you will be doing. There are a few ways you can spend this time.

You can look at your Google Analytics to determine what is working and what isn’t.

You can gather frequently asked questions from your staff to determine potential blog topics.

You can check your location listings to see where you need to build online reviews.

You can also look at each page of your website and determine if the content is truly helpful to someone.

Preparation will decrease the time spent on these tasks and increase your effectiveness.

It’s Tuesday. Time to write a blog.  

Blogging is often perceived as difficult. But, it’s actually an easy task you can get out of the way. 

You don’t have to be a wordsmith. The best blogs are full of great information and personality. That’s what keeps people coming back for more.

So, constructing and publishing your blog should be easy enough. The hardest part will be coming up with the topic. 

Have your staff write down questions from clients. Use that list of questions as blog topics. Answer each of them in a blog post. That way, each topic you write about will be relevant to people asking those questions online. It can also act as a resource for your staff when they get asked those same questions.

Still need help with topic ideas? We publish 10 ideas each month.

Let’s get into Wednesday. Time to earn online reviews.

Reviews aren’t just an important part of SEO. They are a huge deciding factor in the buying decisions of online shoppers. Here are a few tips. 

Go into your agency management system and sort your clients by email. Find any clients with Gmail addresses. They will be able to leave a review for you on Google.

It also helps to focus on clients that recently made a purchase or received great service. Once you’ve got a list, send them an email and ask for a review. Make sure to include a link to where you want them to leave a review. Google if they have Gmail. Other review websites if they don’t.

One quick note… never copy and paste reviews from one website onto other review websites.

Trying to get reviews through email marketing is easy, but it isn’t the most effective way.

Talking to clients on the phone and following up with an email will give you a higher rate of return.

I know you don’t want to get bad reviews. But guess what? *Everyone* has an unhappy customer. What matters is how you address it. 

Dedicate Thursday to backlinks.

Backlinks are one of the core components of SEO. They’re also Google’s top ranking factor. 

A backlink is a link on another website that directs someone to your website. 

They are often the hardest strategy to put in place because you are relying on others to follow through. 

Use your partner and referral network to build backlinks. If you already have a relationship with someone, there is a better chance they’ll link to your website.

Offer to provide content for someone. If you are providing their website with some real value, they might return the favor.

Join your local chamber of commerce and other organizations. These memberships often have costs associated with them. These are some of the best backlinks you can get and all they take is money.

If someone agrees to work with you, stay on top of it. Backlinks can put you ahead of the competition.

It’s finally Friday. 

How do you know if your work is paying off? You have to track it. 
Look at Google Analytics. See if organic traffic increased. Track social media analytics. Check your review websites for new reviews. Watch websites you work with for backlinks, and make sure they follow through.

Most importantly, monitor your leads. The only way to truly know if SEO is paying off is tracking new business. Look month over month to see if there are increases.

This weekly plan is a good way to add SEO tasks to your week bit by bit. Make sure it’s a consistent effort. Consistently working on your website and online presence will get you on your way toward SEO success.


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