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  • This is the Way: Mike Becker of the National Association of Professional Insurance Agents

    This is the Way: Mike Becker of the National Association of Professional Insurance Agents

    This is the way Mike Becker, CEO of PIA, works.

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  • How and Why Insurance Agents Should Vlog

    How and Why Insurance Agents Should Vlog

    Is video an untapped marketing or communication strategy for your insurance agency? Here's how to get started.

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  • Driving Local Traffic to Your Insurance Website2:55

    Driving Local Traffic to Your Insurance Website

    Online traffic can come to your website from anywhere. But, most insurance agencies want to sell to local prospects. ITC CEO Laird Rixford explains how to get local traffic to your agency website.

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  • They Aren’t Just Buttons: Driving Engagement on Your Insurance Website

    They Aren’t Just Buttons: Driving Engagement on Your Insurance Website

    The buttons on your insurance website can drive engagement and action from online visitors. Here's how to make them even more effective.

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  • 7 Email Habits You Should to Break Today

    7 Email Habits You Should to Break Today

    Don't miss our next Masters of Marketing webinar to learn how you can break the most common bad email marketing habits.

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  • Running an Agency is like Learning to Drive

    Running an Agency is like Learning to Drive

    When it comes to running an insurance agency, you don't rise to the occasion. You fall to your level of preparation.

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  • Top Terms You Should Know about Online Search

    Top Terms You Should Know about Online Search

    Much like insurance, search engine optimization can seem complicated because of its technical jargon and vocabulary. This short guide demystifies common SEO terms to help build understanding.

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  • What Are You Waiting For? Start Today

    What Are You Waiting For? Start Today

    The real secret to success is getting started.

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  • The Hero of Your Insurance Website

    The Hero of Your Insurance Website

    An effective hero image can capture a visitor’s attention, direct prospects to request a quote, and it can reinforce your insurance agency’s brand.

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  • Find Your Why2:57

    Find Your Why

    “People don’t buy what you do. They buy why you do it.” ITC's SVP of Sales and Marketing Becky Schroeder explains what this means for your insurance agency.

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  • How to Design Your Insurance Website for Conversions

    How to Design Your Insurance Website for Conversions

    If your insurance agency website isn't generating enough conversions, use these data-backed design principles.

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  • 4 Interesting Email Designs to Inspire Your Next Campaign

    4 Interesting Email Designs to Inspire Your Next Campaign

    Don't ignore your insurance agency's customers. Nurture them with emails designed for customer service, generating referrals and building trust.

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  • Ready for Takeoff: How Landing Pages Can Boost your Insurance Website Leads

    Ready for Takeoff: How Landing Pages Can Boost your Insurance Website Leads

    Join us for our next Masters of Marketing webinar as we explore a powerful lead collection tool: Landing pages.

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  • How to Make a Marketing Plan for Your Agency3:27

    How to Make a Marketing Plan for Your Agency

    ITC's SVP of Sales & Marketing Becky Schroeder explains how to create a marketing plan for your insurance agency.

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  • This is the Way: Matt Aaron of Insurance Agent App

    This is the Way: Matt Aaron of Insurance Agent App

    This is the way Matt Aaron of Insurance Agent App works.

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  • The Price Is Right: Handling Price Questions Through Digital Marketing

    The Price Is Right: Handling Price Questions Through Digital Marketing

    Consumers respond to price and discount-based marketing messages, but in an industry like insurance, pricing doesn't work that way. Here's how your agency can confront this dilemma.

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  • When Agents Fail Their Clients

    When Agents Fail Their Clients

    If your insurance agency fails a customer, view it as an opportunity for growth.

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  • Summer Soundtrack: Harmonizing Your Website

    Summer Soundtrack: Harmonizing Your Website

    Get your insurance agency website on track for the summer with these small but effective updates.

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  • Organic or Local? Why All SEO Is Not Created Equally4:28

    Organic or Local? Why All SEO Is Not Created Equally

    With SEO, your agency website can appear in online search results when consumers look for insurance on the internet. But not all SEO is created equal. ITC CEO Laird Rixford explains.

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  • 5 New Ways to Get Online Reviews for Your Insurance Agency

    5 New Ways to Get Online Reviews for Your Insurance Agency

    Online reviews can boost your insurance agency's public image and search engine rankings. Here's how to get more of them.

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