COVID-19 Response: Be a Resource for Your Clients

March 31, 2020 Zach Weeks

Content Ideas for COVID-19


These are extraordinary times. It is critical for insurance agencies to communicate with their clients. People are looking everywhere for solutions. Your agency can be a resource for your clients and guide them through this. Here are ten content ideas to engage with your clients. Help them stay healthy, prepared, and informed.


1: Protect Yourself from Coronavirus Scams

Believe it or not, there are people who are using the circumstances as an opportunity to take advantage of others. Show your clients what to watch out for.


2: Live Chat with Clients

New content doesn’t only mean blogs! Meet your clients where they are and start the conversation.

Get on Zoom, Facebook Live, Skype, or even a Netflix Party to chat with your clients. Show them that no matter the circumstances, you’re there for them. You might just have a little fun while you’re at it.


3: How to Contact Your Insurance Agent

The doors to your agency may be closing, but your website isn’t.

Show your clients and prospects how they can contact you. If you haven’t already, update your insurance agency website. Review your Google My Business Listing and update it if necessary. Make sure your business line is forwards to your cell phone. Make it even easier to reach you until this concern is in the rearview mirror.


4: Pandemic Best Practices

Use social media or add a simple do’s and don’ts list on your blog of what to avoid to stay healthy.

It might be hard to imagine that your clients haven’t heard these tips by now. But, the gesture of sharing this information shows your agency is practicing them as well.

Here are some resources to help you get started:


5: How to Help Your Community While Working Remote

While you have to be wary of scammers, there are a lot of people in every community who want to help out. Get creative. There are tons of ways to better your community while practicing social distancing. Share the donation link to your favorite local charity. Give tips on how to help local restaurants and businesses. Go grocery shopping for an at-risk neighbor.

Be the reason someone lends a hand.


6: How to Budget During a Pandemic

The financial impact of coronavirus is widespread. There are a lot of people who would appreciate some creative money-savings solutions. You might be an expert on budgeting, or getting organized, or creating an action plan. Whatever your personal strengths are, they might just make someone else’s life easier.


7: A Message of Support

What has your agency done in response to coronavirus? What measures have you taken to protect your employees and clients? Don’t be shy. Let your clients and prospects know that your agency is doing what’s right and that you are a resource for them. Be direct and confident. Be mindful not to turn your message into a sales pitch. Your clients will appreciate your genuine concern.


8: Coronavirus Impact on Personal Insurance Industry

Is your expertise personal insurance? Great! Share positive outlooks and let your clients know what’s coming next for the them. Give them advice that will help them better prepare for the future.


9: Coronavirus Impact on Commercial Insurance Industry

Do you deal in commercial insurance? There is concern about the impact that this situation will have on businesses. Keep them updated and share what you know.  Do what you can to help your clients respond to the immediate needs of their employees and customers. Make and share resources that will help plan for an uncertain future.

If you would like more information on how your insurance agency can respond to coronavirus, IIAT has many helpful resources. Big I" has compiled information that will be helpful for developing a coronavius response. We recommend reviewing this for your agency. These resources will help you address pandemic office preparedness and includes information about personal and commercial insurance industry implications, and more.


10:  Communicating About Coverage

You are probably receiving questions about coverage. IIAT's risk management department strongly advises that agencies NOT make a coverage determination on behalf of any insurance carrier or deny any claims for several reasons. They have provided a sample letter with steps to guide your commercial clients through their claims process. These resources are specific to insurance agencies in Texas. Agents who are not in Texas should check with their local or state organizations for similar resources.


If you haven’t already, start thinking about how effective your insurance agency website is as a tool. Your digital presence is more important than ever to your business. These 10 content creation ideas will help you update your website with fresh, relevant information for your clients.

For additional information about coronavirus and its impact on the insurance agency, here are some helpful resources:


About the Author

Zach Weeks

As Content Marketing Specialist, Zach Weeks manages and implements ITC's marketing efforts, spanning customer communications, social media, content, and email marketing. He has a bachelor's degree in editing, writing, and media from Florida State University. Zach enjoys sports writing, competitive gaming, and spending time with his family and pets.

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