Phillip Long
Phillip Long serves as the primary contact point for all of ITC's search engine optimization clients. As the internet marketing product manager, he coaches and guides insurance agents throughout the SEO program, ensuring they progress smoothly. Phillip's specialties include conceptualizing marketing campaigns, SEO, and customer service. He has a bachelor’s degree in interdisciplinary studies from the University of Texas at Arlington with a focus in management and communication.
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A Step by Step Guide to Guest Blogging
Guest blogging is a common way to generate valuable backlinks for your insurance agency website. Our step-by-step guide outlines how to do it the right way.
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How to Design Your Insurance Website for Conversions
If your insurance agency website isn't generating enough conversions, use these data-backed design principles.
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SEO for 2019...and Beyond!
Learn what SEO trends will continue to unfold in 2019 and over the next few years in June's Masters of Marketing webinar.
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Here's How Google Just Changed its Mobile Search Results Page
Take a look at how Google recently updated the look of their mobile search results, and what these changes mean.
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4 Easy Ways to Get Started with SEO
SEO doesn't have to be complicated or difficult to set up for your insurance agency website. Follow these steps for a straightforward way to get started.
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Trust Optimization: How to Maximize the Value of Your Online Reviews
Earning online reviews for your insurance agency can be challenging. Here's how to get the most out of them.
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What’s New in SEO? State of Search 2018 Recap
The latest trends from State of Search 2018 can help your insurance agency website's online visibility.
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Resource Roundup: Top SEO Resources for Every Agent
We've rounded up the top online marketing resources for your insurance agency based on your experience level.
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The Difference Between Paid Search and SEO
There are two ways to earn traffic to your insurance agency website: Pay for it, or earn it. But which is best?
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So Your Agency Wants to Invest in Marketing…
Here's an outline of the decisions you'll need to make before marketing your insurance agency.
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SEO in 2018: What to Look Out For
You likely won't need to overhaul your insurance website's SEO strategy for 2018. But, keep these things in mind to stay ahead of competition.
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5 Days to Stronger SEO
Strengthen your insurance agency website's online visibility in five days.
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Small Thanks Takes Your Online Reviews into the Real World
Google's Small Thanks turns your business's online reviews into beautiful, printable graphics that can be used on and offline.
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How to Connect with the Next Generation of Buyers
Insurance agents can reach millennials online with these marketing tips.
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SEO and Email Marketing: Two Peas in a Pod – SEO vs Email, Part 3
In the third installment of our SEO vs Email Marketing series, Phillip Long makes the case for compromise.
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How to Produce Content for Geo-Location Landing Pages
It can be tricky to write unique content for each of your geo-location landing pages. Here's how to do it right.
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What to Do if Your Insurance Website Traffic is Down
Here are some remedies to a downturn in traffic to your insurance website.
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5 Reasons You Might Need SEO Help
It’s time to outsource your insurance agency’s SEO if you’re faced with any of these five situations.
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Location, Location, Location: Location Pages for Your Insurance Agency
A page for each of your agency’s locations can boost the local searchability to your insurance website.
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How Online Reviews Affect Your Agency Marketing Approach
Online reviews can affect the success of your insurance agency website’s SEO and agency marketing plan. Here’s how to use reviews to your advantage.
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